Jul25

 Keri Mesropov, 
VP of Client Services, TRG Arts

ALERT: Arts administrators in your area have been overtaken by a new obsession. Believed to be a relative of the mania induced by Pokémon Go, symptoms include an insatiable desire to find brand new patrons for your organization.

If you’re not obsessed with new audiences, you are really behind the trend. You’re missing out on spending hours and big bucks curating and searching for those you don’t have and yet, want with delirious desire. Some might judge you in quiet. To you, I say:

Good. Bravo. Standing O. You may be on to something.

Yes, we will always need new people to buy tickets to our art in order to ask them back and ask them to commit more through a membership, a subscription and one day, a philanthropic donation. It’s the evolution of an arts patron.

But, before we go spending beyond our means to find new fish for our pond, let’s explore a few facts.

Posted by Keri Mesropov | Jul. 25, 2016 10:50 AM

Jul18

We think of legacy as something finite—the thing, within measure and boundary, that someone leaves behind.

Sometimes it is—a building, a cherished heirloom, a constellation of memories.

And sometimes, among the things that are left behind is a seed, small but powerful.

In the case of our founder and friend Rick Lester, his legacy feels less finite, more expansive. It’s impossible to believe that this month marks three years since he passed unexpectedly while riding the Courage Classic in to support Denver’s Children’s Hospital in the mountains of Colorado. Yet, he started a company that continues to innovate and grow beyond what he’d built. And he’s left more than an office and group of inspired, intellectually curious people.

He also left us a seed.

Posted by Jill Robinson | Jul. 18, 2016 12:15 PM

Jul14

This is the second in a series of two blog posts by TRG and Spektrix, where we examine the role that the box office plays in retaining patrons and providing great service. This series goes beyond discussing ticket sales and focuses on the four key elements of any successful modern box offices; proper data capture, enhancing the customer experience, playing an active role in retaining existing customers, and upgrading customer purchases to increase basket size or organizational investment.

In the last post, we covered the basic actions that will help you lay the foundation for your organization’s new strategies. In this post we’ll cover some more advanced tactics.

Posted by David Ciano and Amelia Northrup-Simpson | Jul. 14, 2016 10:11 AM

Jun08

In the National Center for Arts Research’s Edition 3 report on the health of the U.S. arts and cultural sector, we include insights on trends as well as updates on seven performance indices key to assessing organizational health, all related to earned revenue, marketing and participation. If we look across two of these indices – Response to Marketing and People per Offering – together they tell a story about supply, demand, and the tension between marketing and engagement. 

Response to Marketing

Overall, marketing expenses per attendee trended upward over time but the rate of increase fell just shy of the rate of inflation.  This means that the average organization spent nearly the same on marketing to attract each attendee in 2013 as in 2010 in inflation-adjusted figures. A closer examination, however, reveals different realities for different arts and cultural sectors.

Posted by Zannie Voss | Jun. 8, 2016 6:55 AM

Jun02

This is a co-authored piece by Spektrix and TRG Arts.

Does your organization need a box office anymore?

Well, yes. But the question is understandable.

Certainly the roles and responsibilities of box office staff have changed. As more patrons elect to buy online, the box office has evolved. Staff are no longer just order takers, but frontline for fundraising, marketing, sales and customer experience.

This shift has come at a time when there’s more data than ever about customers and their activities. Organizations are using data about customers to provide personalized service and more patrons hold this as an expectation. Some organizations (Seattle Repertory Theatre and Phoenix Theatre, for example) have even embraced patron services office models, where staff manage portfolios of customers, giving everyone a personal concierge experience.

Posted by David Ciano and Amelia Northrup-Simpson | Jun. 2, 2016 4:18 PM

May18

Laura Zabel

There is a lot of work right now on building demand, value and interest in the contributions of art and artists to places, social change, economies and communities. This is the long overdue work to knit our creativity back into our daily lives and the way we address and confront the issues and inequities that face us. I am a true believer in this work and its many forms and structures. I also believe that it is not enough to work on the demand for this work – we also need to work on the supply of this work. Essentially, art comes from artists and if we are building the demand for artist-led, community-engaged work, then how are we supporting artists to build the skills and capacity they need to fulfill this demand?

Posted by Laura Zabel | May. 18, 2016 3:33 PM


Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov