05.07.2013 TRG Webinar: Plant Loyalty Now
comments powered by Disqus

TRG Blog: Analysis from TRG Arts

05.07.2013 TRG Webinar: Plant Loyalty Now

Amelia Northrup-Simpson | May 8, 2013 7:04 AM

Patron relationships matter more in 2013 because the arts landscape is  “more like shifting sand than fertile soil,” said Jill Robinson,  President, at the TRG Arts May 7 webinar, Plant Loyalty Now.   The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.

Watch this webinar

To watch this webinar and access the slides, complete the form below:

Full Webinar description:

Growth is finally starting to bud among arts organizations across North America for the first time in several years. Yet TRG Arts is still observing an uncertain arts landscape that will require plenty of attention, time and resources if increased patron engagement is to sprout, take root and fully blossom.

In this one-hour TRG webinar, President Jill Robinson shares what field study and data are saying about the current patron “planting season.”  Hear TRG’s most fertile ideas for growing loyalty – and associated sustaining revenue – this springtime in The Year of the Patron.

You’ll learn:
• Why loyalty efforts mitigate risks in the current arts landscape.
• How data is the water that helps loyalty grow.
• Case examples of the three best strategic tactics to plant loyalty this spring.


Related Articles
Case Study: 5th Avenue Theatre, Part 1
Case Study: Annenberg Center for the Performing Arts
Case Study: Theatre Calgary
Loyalty, Actually

Be notified of future content like this with eNews.

Sign up for TRG's eNews and you'll be notified when more content like this is posted, as well as getting our latest research, blog posts, and webinar announcements delivered straight to your inbox. Simply fill out the form below:

* indicates required


Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>


Jill Robinson
Adam Scurto
Amelia Northrup-
J.L.Nave Vincent VanVleet Keri Mesropov

Upcoming Events

Executive Summits:


March 14-15, 2019 - TRG Arts Executive Summit; York, England

May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO


Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
US: 719.686.0165
UK: 020 7438 2040
Facebook Facebook
Connect with us!
Terms of Use Privacy Policy
© 2017 TRG Arts. All rights reserved.
Admin Login