Online Workshop Series: Data-driven artistic planning
For executive and artistic directors
Three 3-hour sessions on Sep. 28, 2016, Nov. 16, 2016, and Jan. 11, 2017
Cost: $450 per person individually, $300 per person if both artistic and executive directors at your organization participate
Join TRG for this three-part online workshop that examines the relationship between artistic programming and patron loyalty. Organizational leaders will learn how to use artistic data to help grow and sustain patron loyalty. The good news? Data tells the story over and over again: organizations can “blockbuster” themselves right into a failing business model. The success comes when balance exists.
In this webinar series, TRG will introduce the concepts related to data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.
This three-part series will be presented as follows:
· Part 1: What is data-driven artistic planning? An introduction. How are artistic planning decisions made today in arts and cultural organizations? Based on what objectives and with what tools? TRG will present industry examples that represent a range of artistic planning processes today.
· Part 2: Who’s doing data-driven artistic planning? The case studies. TRG will present case studies of two organizations that use patron data to set context for and guide artistic planning decisions. Their goal? Use programming to help achieve organizational patron and revenue objectives in alignment with mission. Ample time will be provided for Q&A between participants and presenters.
· Part 3: What now, for you? Taking it home. This final session will provide participants with tools and next steps for their organizations, including a framework for assessing the connection between patron loyalty and programming.
A video series from TRG
What gets measured gets managed. That means your organization sets its priorities as an institution by what you decide to measure. So what are you measuring?
We’ve compiled a video series on the 6 metrics that arts and cultural organizations should be tracking. Watch the videos that apply to your organization, or clear an hour in your schedule and watch them all as you would a webinar.