A boot camp for arts marketing and fundraising leaders
Thursday, August 4-Friday, August 5
at the TRG Arts Center for Results in Colorado Springs
Dogs vs. cats. Android vs. iPhone. Alien vs. Predator.
Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.
You may say, “We have a great working relationship!”
That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”
In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season.
A video series from TRG
What gets measured gets managed. That means your organization sets its priorities as an institution by what you decide to measure. So what are you measuring?
We’ve compiled a video series on the 6 metrics that arts and cultural organizations should be tracking. Watch the videos that apply to your organization, or clear an hour in your schedule and watch them all as you would a webinar.
Watch our latest webinar!
| Keri Mesropov,
VP of Client Services
| Jim DeGood,
Director of Client Services
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating loyal patron relationships. In this webinar Keri Mesropov and Jim DeGood from TRG’s expert consulting team discuss today’s best practices for creating lasting patron relationships, across departmental silos. We encourage you to attend this webinar with executive leadership and invite colleagues from artistic, development, marketing, and patron services.
In this free webinar, you’ll learn:
- About campaigns to build loyalty which involve multiple departments
- How a sales orientation in the patron services department can buoy loyalty efforts of marketing and development
- About new research on how artistic programming factors into loyalty
- How to lead—or manage up—in your organization to create lasting patron relationships