A boot camp for arts marketing and fundraising leaders
Thursday, August 4-Friday, August 5
at the TRG Arts Center for Results in Colorado Springs
Dogs vs. cats. Android vs. iPhone. Alien vs. Predator.
Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.
You may say, “We have a great working relationship!”
That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”
In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season.
A video series from TRG
What gets measured gets managed. That means your organization sets its priorities as an institution by what you decide to measure. So what are you measuring?
We’ve compiled a video series on the 6 metrics that arts and cultural organizations should be tracking. Watch the videos that apply to your organization, or clear an hour in your schedule and watch them all as you would a webinar.
Christmas in July:
Turn up the heat on the holidays
July 13 at 2:00 EDT/11:00 PDT
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
Learn more & register here