#artspricing Twitter chat
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TRG Blog: Analysis from TRG Arts

#artspricing Twitter chat

Amelia Northrup-Simpson | July 22, 2014 7:38 AM

July 22 at 2 EDT/11 PDT


Edit: Thanks to everyone who attended this chat! Find the transcript below.


Original description:

Ready for the kick-off of your season or fall events? More importantly, is your pricing strategy ready? Tune up your thinking and practices in this hour-long Twitter chat with industry colleagues, TRG pricing expert Lindsay Homer, and moderator Amelia Northrup-Simpson. We'll discuss topics like dynamic pricing, discounting, managing inventory, and more. Bring your own favorite pricing ideas and the burning pricing strategy questions you’ve always wanted to have answered.

What’s a Twitter chat?

A Twitter chat is a public Twitter conversation on a specific topic occurring on a hashtag, in this case #artspricing. This hashtag allows anyone on Twitter to follow the discussion and participate in it.

In a Twitter chat, the moderator usually puts forth questions for participants to respond to. In this chat, there will also be open time at the end especially for your questions.

How to join:

A little before the chat time, go to http://tweetchat.com/room/artspricing. You can also participate on Twitter directly on the hashtag #artspricing. More on how to participate in Twitter chats.


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

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