#artsloyalty Twitter chat
comments powered by Disqus

TRG Blog: Analysis from TRG Arts


#artsloyalty Twitter chat

Amelia Northrup-Simpson | November 20, 2014 11:56 AM

Tuesday, November 18 at 2 EDT/11 PDT


Edit: Thanks to everyone who attended this chat! Find the transcript below. 

 

Original description:


President & CEO
Jill Robinson

Let’s talk turkey! Does your audience development strategy promote loyalty? The best loyalty programs go beyond just offering subscriptions or memberships. They consider each patron’s right next step to further their relationship to the organization.

Learn how industry colleagues are developing loyalty at their organizations and get re-inspired about your own loyalty strategy. In this hour-long Twitter chat with President & CEO Jill Robinson (@jrobinsontrg) and moderator Amelia Northrup-Simpson (@TRGArts), we'll discuss topics like subscriptions and memberships, the loyalty business model, and how to cultivate patrons from newcomer to advocate. Bring your own favorite audience development ideas and burning questions to share!

What’s a Twitter chat?

A Twitter chat is a public Twitter conversation on a specific topic occurring on a hashtag, in this case #artsloyalty. This hashtag allows anyone on Twitter to follow the discussion and participate in it.

In a Twitter chat, the moderator usually puts forth questions for participants to respond to. In this chat, there will also be open time at the end especially for your questions.

How to join:

A little before the chat time, go to http://tweetchat.com/, enter "#artsloyalty" and sign in to Twitter. You can also participate on Twitter directly on the hashtag #artsloyalty. More on how to participate in Twitter chats.







print



Related Articles
1.20 #artsloyalty Twitter chat


Be notified of future content like this with eNews.

Sign up for TRG's eNews and you'll be notified when more content like this is posted, as well as getting our latest research, blog posts, and webinar announcements delivered straight to your inbox. Simply fill out the form below:

* indicates required

 

Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

AMA Conference 2018 - 24-26 July 2018; Liverpool, England

Museums Association Annual Conference & Exhibition - 8-10 November 2018; Belfast

NAMP Conference 2018 - November 9-12, 2018; Seattle, WA



Admin Login