TRG is growing: meet our newest team members
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TRG Blog: Analysis from TRG Arts

TRG is growing: meet our newest team members

Amelia Northrup-Simpson | November 3, 2014 9:30 AM
J.L. Nave, Senior Consultant at TRG Arts
Senior Consultant
J.L. Nave

We’re pleased to announce that J.L. Nave and Lory Bowman are joining our staff team of senior consultants headed by Keri Mesropov and including Lindsay Homer, Jill Robinson, Anita Hansen, and Jim DeGood. A brief introduction to J.L. and Lory:

  • J.L. comes most recently from his role as President & CEO of the Fort Wayne Philharmonic, where he served for eight years.  Prior to that J.L. was President & CEO of the Baton Rouge Symphony and Orchestra Manager at the orchestra at the Northeastern Pennsylvania Philharmonic.  J.L. was also an Orchestra Management Fellow with the League of American Orchestras. More on J.L.>>
    Lory Bowman, Senior Consultant at TRG Arts
    Senior Consultant
    Lory Bowman

  • Lory has been the director of marketing for the Repertory Theatre of St. Louis since 1997.  Prior to that, she was the executive director of the St. Louis Festival Committee; she also worked for the St. Louis Symphony Orchestra and ArtsMarketing Services. More on Lory>>

In addition to new senior consultants, TRG’s consulting team has welcomed several members in new positions that are dedicated to providing the best possible service to our clients:

“With this team structure and stellar individuals, TRG has fortified our legacy of data-driven counsel that helps arts organizations achieve greater sustainability,” said Jill Robinson, TRG’s President & CEO. “We look forward to beginning our third decade of service to the field, and a growing number of clients throughout North America and abroad.”


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders

Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.


Jill Robinson
Adam Scurto
Amelia Northrup-
J.L.Nave Vincent VanVleet Keri Mesropov

Upcoming Events

Professional Development Workshops


September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO



Canadian Arts Summit - April 19-21, 2018; Banff Centre, AB

Professional Association of Canadian Theatres (PACTcon) - May 9-12, 2018; Ottawa, ON

Broadway League Spring Road Conference - May 15-17, 2018; New York City, NY

Dance/USA Annual Conference - June 6-9, 2018; Los Angeles, CA

League of American Orchestras Annual Conference - June 13-15, 2018; Chicago, IL

Theatre Communications Group (TCG) National Conference - June 14-16, 2018; St. Louis, MO

Theatre & Touring Symposium 2018, UK Theatre - 18 June 2018; London, England

AMA Conference 2018 - 24-26 July 2018; Liverpool, England

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