Chaos, Order, and Innovation
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TRG Blog: Analysis from TRG Arts


Chaos, Order, and Innovation [slideshow]

Amelia Northrup-Simpson | April 24, 2015 10:45 AM
Photo by Sheila Sund (CC BY 2.0)
Do you thrive on structure and planning? Or relish the more spontaneous aspects of your work? These opposing principles were the focus of a session entitled "Chaos, Order, and Innovation" at the 2015 Colorado Creative Industries Summit in Fort Collins, CO. Being a successful arts entrepreneur means balancing a dedication to strategic planning with a matched excitement for improvising and deviating from traditional structure.  Amelia Northrup-Simpson of TRG Arts and Laura Kakolewski of Americans for the Arts led a workshop session exploring what it means to live with some ratio of order-to-chaos in our work, how we react to complexity and ambiguity, and how improvisation and iteration can lead to innovation.







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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

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Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders


Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

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