TRG partners with new consulting firm Bon Culture
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TRG partners with new consulting firm Bon Culture

Amelia Northrup-Simpson | June 4, 2015 7:14 AM

Bon Culture logoTRG Arts is pleased to announce a partnership with the new consulting firm Bon Culture. Based in London, BON Culture supports the arts and cultural sector to perform more effectively by:

  • working collaboratively, 
  • sharing best practice and gaining new insight and
  • promoting equality and diversity in the workforce.

Founded by David Brownlee, Executive Director of UK Theatre, and Mari O’Neill of the Family Arts Campaign in conjunction with the Association of British Orchestras, Bon Culture will have an ongoing collaborative partnership with TRG Arts, making the most of the two firm’s complementary practice areas.

“Bon Culture’s focus on working collaboratively is right in line with TRG’s counsel on sharing data and building stronger arts communities,” TRG’s President & CEO Jill Robinson said. “We’re so pleased to contribute the things we’ve learned in our 20 years of experience in patron loyalty, pricing, and arts patron data to this new partnership. And, we’re thrilled to continue and expand our work with arts organizations in the UK.”

The first collaboration will be a masterclass for CEOs of arts and cultural institutions in London this November. See details below.

For more information about Bon Culture’s launch, read the press release here.

Pricing & Loyalty Masterclass for Executives

November 18-20; Central London

Join us for an exclusive masterclass for Chief Executives to learn how to effectively lead your arts organisation toward sustainable revenue growth through proven pricing and audience loyalty development strategies.

This is an opportunity for arts leaders to focus in an intensive, immersive environment, learning directly from world experts TRG Arts on their first ever visit to the UK.  It is also a chance to discuss key issues for your organisation in confidential and practical peer-to-peer conversations.

The two-day masterclass programme will cover:

  • A high-level analysis of your existing data, provided in advance, in order to benchmark future data-driven decisions
  • Change management skills that integration of loyalty and pricing require
  • Practical exercises in implementing the theory that is introduced
  • How TRG can support you in developing strategies back at your organisations

TRG Arts is a data-driven consulting firm that gets revenue results for arts and cultural organisations. For the last 20 years, TRG’s consulting and data management services have generated double-digit growth for clients, increased demand for their programmes, and improved return-on-investment. Widely respected in the United States and Canada, TRG have recently worked with Ipswich’s New Wolsey Theatre here in the UK.

Date: November 18-20– join us for an evening reception on Wednesday, November 18, to meet your colleagues before the masterclass begins on Thursday morning through to early Friday afternoon, with lunches and dinner on Thursday evening included.

Cost: £495+vat

Booking: To secure your place at this masterclass, please email . Places are strictly limited so book early to avoid disappointment.


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

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Amelia Northrup-
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