Introducing Vincent VanVleet, TRG’s First Fellow
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TRG Blog: Analysis from TRG Arts

Introducing Vincent VanVleet, TRG’s First Fellow

Amelia Northrup-Simpson | June 15, 2015 9:16 AM

Vincent VanVleet
Managing Director at Phoenix Theatre

Does the art we present influence patron loyalty? How do audiences grow their relationships with an organization? The arts field has long wondered what the effect of artistic programming has on who attends events and how that impacts a patron’s relationship with an arts organization. This year Vincent VanVleet, Managing Director at Phoenix Theatre, will be researching these questions in-depth.

Vincent is the very first TRG Fellow. In 2014, Vincent was awarded the prestigious Piper Fellowship from the Piper Trust. This year, Vincent will use the fellowship funds to explore how patron relationships develop and how artistic programming impacts loyalty. In conjunction with his Piper fellowship, TRG will provide insights, contacts, and data analysis, and chronicle his journey as a fellow on the TRG blog, Analysis from TRG Arts.

We’ll feature Vincent’s discoveries and insights this summer as he visits arts organizations around the U.S. and Canada to talk with innovators in the field and discover best practices. And, we’ll report on what happens when he returns to Phoenix Theatre and begins to apply what he’s learned.

Stay tuned for Vincent’s first blog post, coming later this week.

Biography: Vincent VanVleet

Originally from Wisconsin and a veteran of the theatre scene in Chicago, Vincent is celebrating his 18th season with Phoenix Theatre.  Named in 2012 by the Phoenix Business Journal as one of the Valley's top "40 Under 40," Vincent has overseen the largest expansion of programming and facilities in Phoenix Theatre's 96-year history, with the recent Grand Opening of the Hormel Black Box Theatre and the addition of new patron spaces and atrium bar.

While orchestrating the expansion of Phoenix Theatre; Vincent also opened the facility's doors to Valley organizations as a place to develop, rehearse and perform their work, as well as offering box office services and consultation to fellow arts organizations. He was a driving force behind the implementation of the "Community Database," a shared resource for over 20 artistic organizations in Arizona who use this valuable tool to expand their reach to Arizona theatre-goers, and the creation of the Central Arts District launched in May 2014 to synergize the branding of arts and culture offerings and venues in the central corridor.

VanVleet was named by Virginia G. Piper Charitable Trust as one of its two Piper Fellows for 2015. The Piper Fellows program acknowledges the never-ceasing demands of nonprofit leadership and provides opportunities for Maricopa County leaders to retool, refresh, and renew their skills. In line with Phoenix Theatre's current focus on growing the number and size of donations it receives, VanVleet's Fellowship will focus on best practices with respect to converting individual transactions into long-term patron relationships.

 A dedicated community volunteer and activist, Vincent has directed and stage-managed annual fundraising events for the Boys and Girls Clubs of Metropolitan Phoenix and Childhelp. He also consults with several Valley arts organizations, manages Playhouse on the Park at Central Arts Plaza and sits on the Board of Directors of Arizona Citizens for the Arts and The Tessitura Network while also serving on the TRG Council.

Creatively, Vincent co-wrote the musical Unstoppable Me with Michael Barnard which premiered in 2010 and they are now working on their second collaboration, an outrageously funny new musical, Cooking's A Drag, which will be work shopped in 2016.  Vincent has been a driving force in creating a path for new work development, from Phoenix to Off-Broadway, and has contributed his theatrical and administrative talents to over 180 productions at Phoenix Theatre.  He received his Bachelor of Arts degree in Acting and Directing with a minor in English at Barat College on Chicago's North Shore.


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