Announcing the TRG Arts Center for Results
comments powered by Disqus

TRG Blog: Analysis from TRG Arts


Announcing the TRG Arts Center for Results

| March 3, 2016 6:43 AM

Best practices evolve. Keep learning.

We are pleased to announce the launch of the TRG Arts Center for Results.

Who is TRG Arts? The Results Group for the Arts is a data-driven consulting firm dedicated to helping arts and cultural professionals succeed as best practices evolve.

What is the Center for Results?  It’s TRG Arts’ new, Colorado Springs-based learning, teaching, and consulting center in which we will host clients and friends in the national and international arts and cultural sector. At the Center for Results, you’ll develop your skills to get results in a beautiful Rocky Mountain setting. Our address remains the same, but we’ve re-configured our space to be able to welcome clients and friends more often, as well as host live, online, and remote classes.

What will the Center for Results do? This initiative marks a renewed focus on teaching and learning, in addition to the consulting and research work for which TRG is known. We’ll invite arts and cultural professionals to engage in classes and webinars, consulting sessions, and workshops that achieve sustainable results for the field.

What are the first offerings? We’re pleased to announce our first course, an online workshop for executive and artistic directors. Over the course of 3 sessions in September, November, and January, TRG will present the latest data analysis on patron behavior, and share how to use that data to drive artistic planning and help deepen patron loyalty.

Online Workshop Series: Data-driven artistic planning

Join TRG for this 3-part online workshop that examines the relationship between artistic programming and patron loyalty. Organizational leaders will learn how to use artistic data to help grow and sustain patron loyalty.  The good news?  Data tells the story over and over again: organizations can “blockbuster” themselves right into a failing business model.  The success comes when balance exists.

In this online workshop series, TRG will introduce the concepts related to data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.

Read more and register here>>

And, look for more information later in 2016 on upcoming intensive sessions in Colorado Springs about these topics:

·        Marketing is from Mars; Development is from Venus. This boot camp for marketing and development leaders is designed to give these key positions dedicated time to think about developing loyal patrons together.

·        Data Stewardship. In 2016, your database is one of your most important assets. This intensive session goes in-depth on how to take care of your data so that your data can take care of you.

More events hosted at the Center for Results:

Consulting Sprints: Come to Colorado Springs to work with expert TRG consultants in one- or two-day intensive consulting sprints on topics like pricing, campaign planning, or loyalty. Each helps you master and apply best practice strategies by building plans you take back to your organization ready to implement. Read more>>

Executive Summits: Come together with executive leaders in arts and culture from the United States and Canada to learn how to effectively lead your arts organization toward sustainable revenue growth. You'll leave energized by the content and dialogue, and refreshed by the beautiful Rocky Mountain setting. Request your invitation for the next summit in July now, before it sells out. Read more>>

We’re excited to share this news with you, and hope to welcome you at a Center for Results event soon!

Learn more about the Center>>

Jill Robinson
President & CEO
TRG Arts, The Results Group for the Arts







print





Be notified of future content like this with eNews.

Sign up for TRG's eNews and you'll be notified when more content like this is posted, as well as getting our latest research, blog posts, and webinar announcements delivered straight to your inbox. Simply fill out the form below:

* indicates required

 

Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>


Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders


Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events

Professional Development Workshops

 

Executive Summit in North America - October 12-13, 2017; Colorado Springs, CO

LEARN MORE

 

Conferences

American Museum Membership Conference - November 6-9, 2017; Seattle, WA

Americans for the Arts - National Arts Marketing Project (NAMP) - November 10-13, 2017; Memphis, TN



Admin Login