Guest faculty announced for TRG's online workshop series
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TRG Blog: Analysis from TRG Arts


TRG's online workshop series

Amelia Northrup-Simpson | June 8, 2016 2:27 PM

Ben Cameron and other industry experts to explore artistic planning in this can't-miss workshop


The artistic director’s vision: a season of artistically brilliant works which engages the community.

The executive director’s vision: a season of “hot tickets” which sell out and help the organization’s financial position.

Who’s right? Both objectives have merit. Can they co-exist? Learn what the data says in TRG’s artistic programming workshop this fall. Hosted by President & CEO Jill Robinson, this online workshop will explore data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.

We’re pleased to announce our guest faculty for the workshop, which will span three sessions:


Ben Cameron of
the Jerome Foundation

 
Heather Redfern
of The Cultch

 
Angela Gieras and Eric Rosen of
Kansas City Repertory Theatre

- September 28, 2016: Ben Cameron, President of the Jerome Foundation, will join Jill to introduce the concept of artistic planning and explore how artistic planning decisions made today in arts and cultural organizations

- November 16, 2016: Leaders from Kansas City Repertory Theatre, including Executive Director Angela Gieras and Artistic Director Eric Rosen, will join Jill to discuss how to use patron data to set context for and guide artistic planning decisions. 

- January 11, 2017: Heather Redfern, Executive Director of The Cultch in Vancouver, will join Jill to introduce a framework for assessing the connection between patron loyalty and programming.

Secure your place by registering today! Learn more and register>>



Online Workshop Series: Data-driven artistic planning

For executive and artistic directors

Three 3-hour sessions on Sep. 28, 2016, Nov. 16, 2016, and Jan. 11, 2017
Cost: $450 per person individually, $300 per person if both artistic and executive directors at your organization participate


Join TRG for this three-part online workshop that examines the relationship between artistic programming and patron loyalty. Organizational leaders will learn how to use artistic data to help grow and sustain patron loyalty.  The good news?  Data tells the story over and over again: organizations can “blockbuster” themselves right into a failing business model.  The success comes when balance exists.






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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>


Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders


Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events


Professional Development Workshops

 

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

March 6-8, 2018 - TRG Arts Executive Summit; London, UK

April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Association of Performing Arts Professionals (APAP) - January 12-16, 2018; New York City, NY



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