Online course: Connecting the Dots
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TRG Blog: Analysis from TRG Arts


Online course: Connecting the Dots

Amelia Northrup-Simpson | March 9, 2017 1:10 PM

Audience Data Essentials


Announcing a new online course from DataArts and The Results Group for the Arts (TRG Arts)! Would you like to better engage audiences? This course is designed to help arts leaders use data to build loyalty and increase revenue. 

You'll learn about:

  • Types of audience data and data capture techniques 
  • Setting goals and measuring progress with key audience metrics 
  • Segmenting your audience to more effectively engage constituents

 Who should take this course? 

  •  Anyone looking for an introduction to audience data capture and analysis, and audience segmentation. 
  • Arts leaders seeking to increase their comfort with key metrics related to marketing, patron loyalty, and patron revenue generation.

Get Started


Still not convinced? Here's a preview:

Using Ratios Effectively

  

Check out other professional development opportunities with the TRG Arts Center for Results.







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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Museums Association Annual Conference & Exhibition - 8-10 November 2018; Belfast

NAMP Conference 2018 - November 9-12, 2018; Seattle, WA



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