TRG blog: TRG at fall arts conferences
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TRG at fall arts conferences

Amelia Northrup-Simpson | October 20, 2011 5:16 AM
Photo by Sarah Cartwright via Flickr
It’s conference season and TRG’s expert consultants are hitting the road with our firm’s latest business intelligence on arts consumer behavior and resulting client experience.

American Museum Membership Conference (October 24-27 in Philadelphia)
The American Museum Membership Conference is the annual conference for membership-based fundraising. TRG President Jill Robinson and Katie Maltais, Manager of Accounts and Services, hope to contribute to the dialog on demand management and industry best practices.

ArtsReach Conference (October 28-30 in San Francisco)
This fall’s ArtsReach conference focuses on helping marketing, development, and ticketing departments collaborate to optimize patron revenues and loyalty. Don’t miss CEO Rick Lester’s 3-hour intensive on pricing and dynamic demand principles, Pricing Arts: A Team Clinic. Jill Robinson will also lead Dynamic Development: 5 Factors That Win Members and Donors, highlighting the dynamics that together make a successful fund- and friend-raising strategy. If you plan to attend, be sure to look for Rick, Jill, and Katie Maltais or stop by the TRG Arts table for a chat, information, and a gift.

National Arts Marketing Project Conference (November 12-15 in Louisville, KY)
Vice President Will Lester and Strategic Communications Specialist Amelia Northrup will be at the NAMP conference with some of TRG’s newest research on patron origination, thoughts on the relationship between customer service and patron loyalty, and one-to-one consult sessions.

Want to meet up with the TRG team at these conferences? Please contact us.


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders

Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.


Jill Robinson
Adam Scurto
Amelia Northrup-
J.L.Nave Vincent VanVleet Keri Mesropov

Upcoming Events

Professional Development Workshops


September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO



Canadian Arts Summit - April 19-21, 2018; Banff Centre, AB

Professional Association of Canadian Theatres (PACTcon) - May 9-12, 2018; Ottawa, ON

Broadway League Spring Road Conference - May 15-17, 2018; New York City, NY

Dance/USA Annual Conference - June 6-9, 2018; Los Angeles, CA

League of American Orchestras Annual Conference - June 13-15, 2018; Chicago, IL

Theatre Communications Group (TCG) National Conference - June 14-16, 2018; St. Louis, MO

Theatre & Touring Symposium 2018, UK Theatre - 18 June 2018; London, England

AMA Conference 2018 - 24-26 July 2018; Liverpool, England

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