TRG blog: TRG and the Colorado Fires
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TRG Blog: Analysis from TRG Arts

TRG and the Colorado Fires

Jill Robinson | June 27, 2012 3:29 PM
Our city, Colorado Springs, is the site of the devastating 15,000-acre Waldo Canyon fire. First and foremost, everyone at TRG Arts is safe. Our offices in downtown Colorado Springs and colleagues who live nearby are not in danger at this time and are unlikely to be. However, several of our staff, including CEO Rick Lester, had to evacuate their homes yesterday. More evacuations are occurring today.

As we are giving priority attention to the needs of our staff, please know that we are also taking care to ensure that our work continues smoothly. Fortunately, at this time, we see limited disruption. As always, our data security protocols ensure that all of our client data is safely stored in redundant systems here in Colorado Springs, and on back-up servers out of state. That said, it will weeks before this fire is out.  We are asking our clients, partners and friends for their patience as we work through any operational challenges that may develop.

We have set up an information contact point.  If you have any specific questions about your work with TRG, please email:   Each question will be addressed as quickly as possible.

And, to those who have asked how you can communicate your concern for our staff members, thank you. Please use the comment section below to leave any messages you wish to convey.


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders

Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.


Jill Robinson
Adam Scurto
Amelia Northrup-
J.L.Nave Vincent VanVleet Keri Mesropov

Upcoming Events

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February 21, 2018 - Holiday Season Post-Mortem; Virtual

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

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April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO



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