TRG blog: Upcoming Webinar: Stick with Us!
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TRG Blog: Analysis from TRG Arts

Upcoming Webinar: Stick with Us!

Amelia Northrup-Simpson | July 6, 2012 5:30 AM
Update: Thanks to everyone who signed up for the webinar. If you missed it, you can still view the recording here. 

Stick with Us!: Mapping Strategies to Keep Patrons Loyal
Date: Tuesday, July 31
Time: 2-3 p.m. EDT/11 a.m.-noon PDT
What does a loyal patron look like at your organization? A major donor? A long-time subscriber or member? A group organizer? Every department and staff member seems to have an opinion. But assumptions about who these patrons are and what motivates “stickiness”--their commitment to the art form and your organization--can lead you to neglect your most valuable patrons.

TRG President Jill Robinson
In this webinar, TRG President Jill Robinson reprises her popular presentation “Stick with Us!: The Loyalty Business Model” from the June TCG Conference. You’ll learn how some organizations use loyalty analysis to identify the patrons that they should value most (surprise—it’s not just major donors) and map out strategies to keep them loyal. Learn more about what Loyalty Mapping tells us about the habits of arts patrons and how you can integrate loyalty into your business model.

You’ll learn:
• How loyalists are made (not found) and what you can do to influence loyalty
• A new lexicon, Advocates, Buyers, Tryers™, as well as statistics on investment and retention in each category
• How differently patrons at the top tiers of loyalty invest and engage
• Ways that “mapping” loyalty—by generation, seating section, timing and level of investment –can help you cultivate loyalty.

To Register:
1. Go to Webex:
2. Click on "register" (free).
3. Fill in the short form and SUBMIT.
You will receive log-in information for the webinar in the confirmation email.
Note: To participate fully, you will call in for sound and log on to the online presentation and virtual dialog.

Mark your calendar; mind your time zone:
Tuesday, July 31
11 a.m. Pacific
Noon Mountain
1 p.m. Central
2 p.m. Eastern

Interested in learning more from TRG? Be sure to check out our webinar on July 17 “Christmas in July: Maximizing Holiday Revenue Starts Now”. More details here.


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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Lyric Theatre of Oklahoma 
 Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Read More>>

Killer Group Sales Campaigns

A boot camp for arts marketing and fundraising leaders

Friday, August 18, 2017 
Online Workshop (11am-2pm MDT)

Do group sales contribute less than 10% of your single ticket revenues? Does your organization only sell tickets to groups reactively? Are you setting group sales goals only to fall short every year?

After subscriptions, group sales is the most important ticket-buying group for an arts and culture organization to cultivate. In this one-day session, learn how to leverage your group sales program to create a renewal base of loyal customers, while also driving new patrons to attend, all by tapping into the social networks that already exist within your marketplace. 

You’ll leave with your own, unique group sales campaign plan for next season, front-line sales strategies, and projections of what is possible for growth.


Jill Robinson
Adam Scurto
Amelia Northrup-
J.L.Nave Vincent VanVleet Keri Mesropov

Upcoming Events

Professional Development Workshops


February 21, 2018 - Holiday Season Post-Mortem; Virtual

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

March 6-8, 2018 - TRG Arts Executive Summit; London, UK

April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO



National Alliance of Musical Theaters (NAMT) - April 4-6, 2018; PIttsburgh, PA

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