Posted March 23, 2012
Patron Loyalty Week continues through March 24th. We’re engaging in dialogue about developing longer, stronger patron relationships on the blog, at industry conferences, and on Twitter at #LoyaltyWeek
We love loyal patrons. Why? Simply put, they make money for arts organizations, and they make arts managers’ jobs easier. Patron loyalty means developing stronger, longer relationships with your audience. It's all about finding new buyers, converting them into frequent buyers, subscriber/members, donors and, ultimately, lifelong patrons.
Making those conversions has far-reaching implications for arts organizations. TRG research shows that the more loyal a patron is, the greater their lifetime value will be to an arts organization.
Posted March 14, 2012
Today marks the beginning of Patron Loyalty Week at TRG Arts. We’re engaging in dialogue about developing longer, stronger patron relationships on the blog, at industry conferences, and on Twitter at #LoyaltyWeek.
What, you may ask, is a Tryer? In our firm’s decade of arts consumer research, Tryers are the most prevalent type of patron behavior. They are households that have infrequent, one-time, or long-ago transactions with your organization. Right now your database–like those of most arts and entertainment organizations–is likely comprised of 90% Tryers. And most of them are patrons you’ve allowed to lapse.