opera
May08

"Loyalty takes time." That was the key point that Jill Robinson, President & CEO of TRG Arts, put forth in a discussion of young donors at the 2015 Opera America Conference in Washington, DC. The panel's premise was that, with opera audiences growing older, companies must focus their attention on new generations of support. While development departments may have mastered the appeal to traditionalists and baby boomers, Gen Xers and millennials are looking for something else. Attendees at this standing-room only session learned what the data says about these patrons, what matters to next gen donors, and how opera companies can engage them. 


Posted May 8, 2015







Jun09

Carmen sells out, single ticket revenue 33% above goal


Carmen at Pensacola Opera: Audrey Babcock as Carmen, Chad Shelton as Don Jose, Anne Slovin as Frasquita, Eamon Pererya as El Remendado, and the Pensacola Opera Chorus.
Photo by Michael Duncan, featuring Audrey Babcock
as Carmen, Chad Shelton as Don Jose, Anne Slovin
as Frasquita, Eamon Pererya as El Remendado,  
and the Pensacola Opera Chorus.

Pensacola Opera is a $1.3 million organization which stages two productions a year with two performances each. For the past several years, the company had been focused on institutional stabilization—paying off debts, completing a capital campaign for establishing cash reserves, bolstering its endowment, and making capital improvements. In the meantime, the company was having trouble consistently meeting revenue goals for their productions.

To Executive Director Erin Kelley Sammis, it was clear that the company needed to shift its attention to growing sustainable patronage and revenue. In the summer of 2013, Sammis engaged TRG for a consultancy that would begin by focusing on increasing single ticket revenue and volume. 


Posted June 9, 2014







Nov14

"Large data sets and big revenue goals can be overwhelming," Amelia Northrup-Simpson said at the 2013 National Arts Marketing Project Conference. "We can simplify those by stepping back and viewing marketing efforts through the 'patron lens'. That means thinking about each patron’s right next step with your organization and talking to your audience like you know them to get them to take that next step."

David Dombrosky of InstantEncore and Amanda Edelman of Academy of Vocal Arts joined Northrup-Simpson to present a session entitled "The Patron Lens: Engaging Audiences with Data-driven Targeted Messaging." In the session, the three presenters discussed topics including putting patron data in context and why to segment communications. The presenters also covered three different ways to segment: by generation, by loyalty level, and by technology usage.


Posted November 14, 2013







Feb13

In 2012, TRG bloggers are taking a fresh look at data and trends that inform risks worth taking, best practices worth hanging onto, and assumptions worth challenging – each in time for action to be taken.
Competition for patron’s dollars is a subject that’s back in the industry dialog again, sometimes with negative overtones. Can we really still think that sharing a marketplace with other successful arts and entertainment organizations is a bad thing? Even with foundations willing to invest in collaborations? I find that disturbing, especially in view of the opportunities being mined daily by members of community collaborations nationwide.

Posted February 13, 2012







Oct17

Moving into a New Performing Home


Kauffman Center The Lyric Opera of Kansas City (LOKC), along with Kansas City’s ballet and symphony, was moving into the new $362 million Kauffman Center for the Performing Arts.  As the Company prepared for their first season in the new centerwhich opened in September 2011they hired TRG to help make the most of this once in a lifetime opportunity.

Pricing the Hall.

There had been a lot of local and national press about the Kauffman Center, and LOKC knew they had an opportunity to capitalize on what would undoubtedly be a high-demand season. Pricing needed to be right for the Company as well as its communitylow enough to welcome everyone in to the new hall and high enough to convert robust demand into increased, sustaining revenue for LOKC.

Posted October 17, 2011







Jan21

2008 Arts Industry Holiday Performance Report, results of a first-time tracking poll that surveyed arts and cultural organizations about their 2008 holiday performance and event revenues, produced with Patron Technology by TRG Arts, January 21, 2009.

Posted January 21, 2009







Oct23

Los Angeles Market Segmentation Study, an arts and culture consumer profile prepared by TRG for the Los Angeles County Arts Commission, October 2008.

Posted October 23, 2008







Jun13

Philadelphia Opera Market Patron Research and Study, a synopsis of findings from the patron behavior and attitudinal study of audiences for seven opera companies, commissioned by Opera America and produced by TRG with Shugoll Research, June 10, 2008.

Posted June 13, 2008







 

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 
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