TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Jul31

You may call it pricing.

We call it demand management.

The choice of words matters less than the practices arts managers maintain as part of their working discipline.

Smart technique and tactics like dynamic pricing can get you immediate infusions of income. Managing demand and its associated revenue, Jill Robinson, TRG’s President & CEO, recently told organization leaders at our July Executive Summit “is an evergreen administrative practice that must play a role in sustainable revenue.” It is a strategic skill set that can enable arts staff teams to follow patrons’ desires to deeper engagement, greater investments, and ultimately, the revenue – working capital – that helps organizations thrive.


Posted July 31, 2014







Jul22

July 22 at 2 EDT/11 PDT

Edit: Thanks to everyone who attended this chat! Click through to read the transcript.

Ready for the kick-off of your season or fall events? More importantly, is your pricing strategy ready? Tune up your thinking and practices in this hour-long Twitter chat with industry colleagues, TRG pricing expert Lindsay Homer, and moderator Amelia Northrup-Simpson. We'll discuss topics like dynamic pricing, discounting, managing inventory, and more. Bring your own favorite pricing ideas and the burning pricing strategy questions you’ve always wanted to have answered.


Posted July 22, 2014







Jul15

Data drives increased audience engagement and loyalty



Hubbard Street Dancers Jessica Tong, left, and Jesse Bechard
in One Thousand Pieces by Resident Choreographer
Alejandro Cerrudo. Photo by Todd Rosenberg. 

At the end of its Landmark 35th Anniversary season, Hubbard Street Dance Chicago was at a high point. Ticket sales and fundraising were stronger than ever, and buzz in the Chicago community and in the dance world was growing.

While Hubbard Street had developed a significant and enthusiastic ticketing and donor base, the marketing and development team wanted a greater depth of knowledge about the company’s most engaged patrons. Bill Melamed, Chief Marketing and Development Officer, and Stacey Recht, Associate Director of Marketing, began asking: How well do we really know our patrons? How do our patrons interact across the organization? What are the trends and entry points? How can we best cultivate them toward long-term loyalty?

Hubbard Street wanted to cultivate this audience more holistically, beyond basic categories like ticket buyer, subscriber, or donor. They became curious about each patron’s total investment across those categories, and engaged TRG to help analyze the data and recommend steps toward increasing loyalty. 



Posted July 15, 2014







Jul08

Data-driven hard work worksLast month, I wrote about the overwhelming amount of data produced by the sophisticated database systems now common in the arts industry. My commentary on the “analysis paralysis” that can result caught the attention of many of our readers. We’re glad, because 20 years of consulting work has taught us this: data-driven hard work works.

Data-driven hard work works

It is hard work to develop a loyal, sustainable audience base. There are few shortcuts. However, a focus on the right audience data can guide your efforts. That’s why I urged you in my last post to “stop studying everything.” Then you can minimize distractions and direct your time, energy, and hard work on efforts that will help you achieve your audience goals.


Posted July 8, 2014







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