TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Jun23

Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.

This presentation was given at the 2016 Theatre Communication Group Conference in Washington, D.C. by TRG's President & CEO Jill Robinson and leaders from Shakespeare Theatre Company and Arena Stage.

This session presents: 

  • The benefits of a community wide market research campaign
  • The actions this community is taking as a result of the research findings
  • The role of audience development initiatives in strengthening loyalty and attendance patterns

Posted June 23, 2016







Jun21

Jill Robinson at the 2016 League of American Orchestras conferenceA patron’s loyalty is built step-by-step with each interaction with your organization. Each purchase and each donation is an indicator of the affinity that patrons feel for the organization. The problem in the evolution of patrons often occurs in the hand-off between marketing and development.

In this session, presented in 2016 at the League of American Orchestras Conference, Jill Robinson and Lindsay Anderson discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.


Posted June 21, 2016







Jun14

Turn up the heat on the holidays

July 13 at 2:00 EDT/11:00 PDT

Cost: Free--register here


Forget about Independence Day. Start thinking about Black Friday.

If not, you could be missing out on your biggest opportunity of next season.

The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.

In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.


Posted June 14, 2016







Jun08

Ben Cameron and other industry experts to explore artistic planning in this can't-miss workshop


Ben Cameron of the Jerome Foundation

The artistic director’s vision: a season of artistically brilliant works which engages the community.

The executive director’s vision: a season of “hot tickets” which sell out and help the organization’s financial position.

Who’s right? Both objectives have merit. Can they co-exist? Learn what the data says in TRG’s artistic programming workshop this fall. Hosted by President & CEO Jill Robinson, this online workshop will explore data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.


Posted June 8, 2016







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