TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Jul29

This post is part in a series by TRG Fellow Vincent VanVleet where he’ll report on his discoveries as he travels the country to research the impact of patron loyalty. Read more of his posts here.

Photo by Erik Schepers (CC BY-NC 2.0)

Are you investing in your audience?

You might read that question and think, “What a silly question—of course we’re investing in our audience.” But, really and truly—lip service about the value of your audience is not enough.

Put another way: Are you spending money on keeping your audience happy and serving them well?


Posted July 29, 2015







Jul28



 Stephen Skrypec
Head of Sales and Marketing
New Wolsey Theatre
Lindsay Anderson
VP of Client Development
TRG Arts

“Our patrons won’t pay that…”

“Everyone wants to sit in this section…”

Our assumptions about what our audiences will and won’t want or do can stop us from pricing to optimize revenue for our organizations. But we don’t really know until we look at the data. Ignoring what patron data tells us about pricing can lead arts organizations to leave money on the table—money that could be sustaining their mission.

At The New Wolsey Theatre in the U.K., small changes to pricing strategy resulted in big revenue increases. In just nine months, the company reported a 31% increase in box office gross—without selling more tickets. In this free webinar, New Wolsey’s Head of Sales and Marketing Stephen Skrypec and TRG’s VP of Client Development Lindsay Anderson shared how the theatre updated daily practices and challenged prior assumptions about audiences, leading to their success. Learn how arts organizations, whether in the U.S., U.K., or elsewhere, can use pricing to drive patron behavior and revenue.

Click through to read more and view the video.


Posted July 28, 2015







Jul21

Photo by opensource.com (CC BY-SA 2.0)

Ever read an article on pricing in the arts and wish someone could translate it into plain English? There are a lot of specialized terms to describe pricing tickets to seated events and figuring out what prices should go where in a venue.

There’s no Google Translate for pricing jargon yet, but below is a basic glossary we originally published for our recent case study with Dallas Theater Center. We recently revised the list with even more pricing terms, provided by our consulting team. If you'd like to impress your box office colleagues, make your industry friends jealous with your vocabulary, or simply confuse your significant other when you talk about pricing, read on. 


Posted July 21, 2015







Jul15

 
 William F. (Rick) Lester
January 19, 1952 – July 20, 2013
Time flies. It’s been two full years since our beloved founder and my friend Rick Lester passed away unexpectedly while riding the Courage Classic in the mountains of Colorado. While it was a tragic and sad day, I’m happy to say that the firm he founded, TRG Arts, continues to thrive serving arts and cultural organizations with data-driven strategies that get results. A strong legacy he’s left, indeed.

Results. Data. These are concepts that Rick prioritized early on in his work in the theme park business and with orchestras in Cincinnati and Cleveland. Over time, that work became the firm, TRG Arts. Today, built on that work, the TRG team serves hundreds of clients in four countries across the performing arts and cultural spectrum.


Posted July 15, 2015







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