TRG Insights

TRG Insights

Aug27

Holiday Magic Doesn’t Always Have to Include an Elf


By Caitlin Green, Client Engagement Officer

Based in the Iowa city of the same name, Theatre Cedar Rapids (TCR) is a community theatre that produces nine shows a year, in two venues, and in a stunning building in the heart of downtown. The staff is deeply connected to the work and the community, and each of them wears an extra hat with remarkable enthusiasm and grace.


Posted August 27, 2019



Aug20

Wednesday, October 9, 2019

4-5pm BST | 11am-12pm EDT


Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 

In this webinar, Northern Stage and TRG Arts will describe how Northern Stage developed strategies to incentivize and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.


Posted August 20, 2019



Aug20

A Blockbuster alone won’t transform the loyalty of your audiences, but used purposefully as part of a long-term strategic plan it can have a great part to play.


First published: August 2019

Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 


Posted August 20, 2019



Jul29

By Brad Carlin, Consulting Analyst

If you are like me, your jaw tightens and stomach starts to twist when Halloween decorations begin to appear in stores in early September. If so, brace yourself… because now is likely the time to be putting single tickets on-sale for holiday blockbusters in your season. For ballet companies, July means the launch of Nutcracker sales and the semi-annual marathon that will can determine more than 50% of a company’s ticket revenue for the season. According to Dance/USA’s Nutcracker Survey, annual ticket sales to the Nutcracker have grown from $30 million in 2008 to $51 million in 2017, and attendance has increased 14% in the same period.

Posted July 29, 2019



Jul26

By David Brownlee, Director of International Strategy

This article was originally published in the Arts Marketing Association blog on 25 July 2019.

---------------

It’s 25 years since the first AMA Conference. I didn’t go (too busy having babies and promoting festivals) but as an AMA Member I received the conference report and still have it today.


Posted July 26, 2019



Jul11

Northern Stage knew that in order to be sustainable long-term they needed to reimagine how they were relating to their patrons. TRG Arts’ Senior Consultant, Christina Hill, and Northern Stage’s Director of Communications and Sales, Amy Fawdington, demonstrated how Northern Stage has risen to the challenge.

Christina and Amy shared real-life examples and explored how to tap into audience behaviour to create loyalty. They described how Northern Stage developed strategies to incentivise and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.


Posted July 11, 2019



Jun11

By Lindsay Anderson, VP of Client Development
TRG Arts

Imagine walking down the street and only thinking about each next step in front of you without even looking up or looking around. You continue this pattern without any sense of where you were coming from and where you’d like to go. As you take each step, you just hope that by continuing this pattern you will eventually get to where you want to go. Sounds ridiculous, right? It is - but all too often, venues and producers repeat this exact same behavior when it comes to building loyal audiences. They focus too much on the income chase and bums in seats for each individual show rather than building a long-lasting relationship with the audiences who attend. This is as much in the interest of producers as venues: would you want to tour to a venue with a large, loyal core audience or to a venue that needs to spend more money to generate a new audience for every show?


Posted June 11, 2019



May14

By 
Eric Nelson

Sustainability is no longer enough. Performing arts organizations need to aim higher. Vitality is the new goal. To achieve this, organizations must apply a generous mix of courage, grit and entrepreneurship to a key area of their business: audience building. It requires that board and executive leadership create a culture where this focus and work-style thrives. 

Posted May 14, 2019



May08

Webinar: A Revenue Revolution and a Culture Change

Rethinking an organization's pricing model, approach to leadership, and organizational culture might seem like too many challenges to take on simultaneously. At Sheffield Theatres, that is exactly what they decided to do and Claire Murray is leading this charge. Claire joined Christina Hill to talk about Sheffield Theatres' changes to pricing strategy, membership, and fundraising to affect long term sustainability and patron loyalty.


Posted May 8, 2019



Apr24

Results of the 2018 TRG Arts Field Survey


In parallel with the Loyalty as a Linchpin video series and subsequent book club conversation, TRG Arts administered a survey in the final months of 2018 to 1,709 arts and culture leaders seeking to understand the field’s current utilization of the Net Promoter System.


Posted April 24, 2019



Apr24

Thursday, June 27, 2019
8 am PT | 11 am ET | 4 pm BST


At TRG, we’ve been thinking a lot about leaders who move organizations along the path to sustainability and then drive the them toward the resilience that will be required in the next decade. Developing a resilient organization requires some level of grit and Angela Duckworth in her book, Grit: the Power of Passion and Perseverance, shares her insight on why talent is hardly a marker of success. Based on her research, grit is a combination of passion and perseverance in achieving goals.

Posted April 24, 2019



Apr23

By Jill Robinson, President & CEO

We all watched last week as the Notre Dame cathedral burned. Like so many, I was glued to Twitter throughout my day, checking in for status updates, and found myself intrigued by a thread about “The Long Now”—a concept that someone on Twitter described to me as “planning with a time horizon of centuries …which implies sustainability…”. I found www.longnow.org and my mind was blown: this organization talks in terms of 10,000-year planning horizons. Indeed, Notre Dame was designed to last for centuries. And, it will.


Posted April 23, 2019



More>>


Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040


Connect with Us:


      

Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
Phone
US: 719.686.0165
UK: 020 7438 2040
Facebook Facebook
Connect with us!
Terms of Use Privacy Policy
© 2017 TRG Arts. All rights reserved.
Admin Login