TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Dec16


Director of Consulting
Lindsay Homer

December 16 at 2 EDT/11 PDT

Edit: Thanks to everyone who attended this chat! Click through to read the transcript.

As the calendar year comes to a close, many arts organizations are starting to plan renewals and finalize pricing for 2015-16. If the thought of re-scaling and seating subscribers seems daunting, chat with others who may be working out the same issues you are. Join TRG’s pricing expert Lindsay Homer and moderator Amelia Northrup-Simpson to discuss topics like:

  • the scale and price point changes you should consider this year
  • building dynamic pricing into your plans
  • strategic discount and inventory management policies

Posted December 16, 2014







Dec15


VP of Client Services
Keri Mesropov

Renewals edition

Tuesday, January 20 at 2 EDT/11 PDT

Are you making the most of renewals? Each year, your most loyal patrons re-commit themselves to your organization and re-invest in the value your organization provides. In this hour-long Twitter chat with VP of Client Services Keri Mesropov and moderator Amelia Northrup-Simpson, learn what others in the field are doing and tune up your own practices around renewals.

Consult the loyalty experts and share your own experiences about:

  • when to start renewal and acquisition campaigns
  • donation add-ons and other loyalty upgrades
  • talking to first-time and long-term subscribers differently

Posted December 15, 2014







Dec10


Image by r2hox via flickr
under CC BY-SA 2.0

A recent post by Createquity has raised great questions in response to the report published last year by the Cultural Data Project. Chief among them: “What would consistently effective use of data for decision-making at the organizational and system-wide level look like in practice?” Picked up by You’ve Cott Mail, the question became, “Are we ready to declare a crisis around data collection and use in the arts?”

As one of the largest collectors of arts patron data in the U.S., we’re seeing more clients wrestle with just these sorts of questions. The answers are complex, nuanced, and often unique to the organization or agency asking them.

The CDP’s President and CEO Beth Tuttle has begun exploring the idea of “decision-driven data collection.” This concept serves as a necessary counterpoint to a big data world where we’re encouraged to collect every data point and see what story emerges.


Posted December 10, 2014







Nov20

Tuesday, November 18 at 2 EDT/11 PDT

Edit: Thanks to everyone who attended this chat! Click through to read the transcript.


President & CEO
Jill Robinson

Let’s talk turkey! Does your audience development strategy promote loyalty? The best loyalty programs go beyond just offering subscriptions or memberships. They consider each patron’s right next step to further their relationship to the organization.

Learn how industry colleagues are developing loyalty at their organizations and get re-inspired about your own loyalty strategy. In this hour-long Twitter chat with President & CEO Jill Robinson (@jrobinsontrg) and moderator Amelia Northrup-Simpson (@TRGArts), we'll discuss topics like subscriptions and memberships, the loyalty business model, and how to cultivate patrons from newcomer to advocate. Bring your own favorite audience development ideas and burning questions to share!


Posted November 20, 2014







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