TRG Insights

Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.

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I serve as a theater director, producer, writer, and, in the past, actor. My artistic collaborators and I vigorously pursue artistic excellence every day. Often, community engagement and artistic excellence are framed in opposition to one another. For me, it is the very pursuit of artistic excellence that drives my self-interest to develop and deepen relationships with current stakeholders and new communities.

A play or musical, regardless of when or where it is set, also lives in relationship with the time and place it is being produced and thus community engagement is essential to artistic excellence.

Consensus Organizing for Theater (CO)

I practice an artistic methodology called Consensus Organizing for Theater (CO)*, through which an arts organization deliberately builds stake in multiple pockets of communities and those communities deliberately build stake back in the art or organization by surfacing and organizing around mutual self-interest.

Posted October 19, 2016


Your annual fund campaign doesn't have to be business as usual. Get the secrets your peers use to reach results that go beyond expectations, and find out how to easily implement them now! You'll walk away inspired and equipped to raise funds in new, exciting, and engaging ways that will leave your supporters asking what else they can do to help.

TRG Arts is collaborating with Blackbaud Arts and Cultural Group to bring you valuable tips and strategies with our new on-demand webinar series: Ignite. Click through to watch the next video in the series.

Posted October 18, 2016


Annual operating budget up 32% in 5 seasons

Photo: Joseph Mills

After a poor year for earned revenue in 2012*, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets. Her hard work had paid off, but season tickets were still a challenge.

“Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”

Lyric Theatre of Oklahoma hired TRG in March of 2014 for a best practices consultancy which began with an analysis of income trends, data stewardship, and current marketing practices.

Posted October 17, 2016


David Seals

A few weeks ago, Ben Cameron led an online workshop with TRG Arts for arts executives from around the world. In it, he dropped this truth bomb: "Positive financial results give you artistic freedom... Manage with excellence so you can program with courage."

His statement unearths a profound disconnect about fueling change in the arts industry—we want to see change without paying for it. If we’re not careful, the car will stall out, pointed in the right direction, out of gas.

Posted October 17, 2016