TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Jul18

We think of legacy as something finite—the thing, within measure and boundary, that someone leaves behind.

Sometimes it is—a building, a cherished heirloom, a constellation of memories.

And sometimes, among the things that are left behind is a seed, small but powerful.

In the case of our founder and friend Rick Lester, his legacy feels less finite, more expansive. It’s impossible to believe that this month marks three years since he passed unexpectedly while riding the Courage Classic in to support Denver’s Children’s Hospital in the mountains of Colorado. Yet, he started a company that continues to innovate and grow beyond what he’d built. And he’s left more than an office and group of inspired, intellectually curious people.

He also left us a seed.


Posted July 18, 2016







Jul14

This is the second in a series of two blog posts by TRG and Spektrix, where we examine the role that the box office plays in retaining patrons and providing great service. This series goes beyond discussing ticket sales and focuses on the four key elements of any successful modern box offices; proper data capture, enhancing the customer experience, playing an active role in retaining existing customers, and upgrading customer purchases to increase basket size or organizational investment.

In the last post, we covered the basic actions that will help you lay the foundation for your organization’s new strategies. In this post we’ll cover some more advanced tactics.


Posted July 14, 2016







Jul11

Annual fund success: more donors, bigger gifts, more often

41% increase in annual fund upgrades

 

Photo by Taylor Ford
When Kansas City Repertory Theatre began its Capacity Building Consulting partnership with TRG Arts in January 2014, increasing patron revenue, both earned and contributed, was the top priority.

TRG conducted an initial Baseline Assessment, which analyzed patron, pricing, and revenue data to identify key issues at KC Rep. Among them were aligning resources with revenue opportunities and focusing on building loyalty in addition to prospecting. The assessment identified the annual fund as an opportunity for growth. After a large influx of new lower-level donors in the 2011-12 season due to a one-time experiment with telefunding, donors and revenue had dropped off and stayed flat.


Posted July 11, 2016







Jun27

Record-breaking Nutcracker: $1.3 million increase in two years, breaking $8 million for the first time

 

Photo by Rosalie O'Connor

“What’s the big deal about a ballet company having a successful Nutcracker?” you may be asking yourself. “We all know that holiday programming practically sells itself.”

It’s true that holiday programming attracts a large audience and has huge revenue potential. It also means that the stakes are high. Holiday events often make or break an organization’s revenue budget. In many cases, holiday programming can account for over 50% of annual earned income so even a one percent achievement over goalor an equally “small” misscan add up to big dollars.


Posted June 27, 2016







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