$1.5 million two-year admission growth
EMP Museum (formerly known as Experience Music Project) mounts exhibitions related to music, pop culture and science fiction. In 2011, EMP planned two exciting new exhibits: Avatar: The Exhibition and Nirvana: Taking Punk to the Masses. EMP leadership saw the exhibits as a way to build a more sustainable business model, funded by the community and less reliant on gifts from a few generous donors.
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I received an email last week from a client who presents touring Broadway shows. The client needed a fast answer about potential prices for a mega-hit show he hopes to add to the schedule next season.
“Can we possibly charge more than $160 for several hundred tickets to every performance?” he asked. “Can a price that high work in our city? Can dynamic pricing get us that far?”
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 Patron relationships matter more in 2013 because the arts landscape is “more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
Did you miss the webinar? Click through and see the slides, or watch the recording.
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