"Data has changed everything", Rick Lester, CEO of TRG Arts, said in a recent interview with Southern Methodist University's National Center for Arts Research (NCAR). "Data has allowed us to replace guesswork and the customary wisdom of how arts organizations are supposed to function with knowledge —with fact, instead of opinion."
TRG Arts been a consulting partner with NCAR since its launch earlier this year. Rick also serves as a distinguished visiting professor at the Meadows School of the Arts at Southern Methodist University.
Watch the 2-minute video below and read NCAR's full post here.
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$1.5 million two-year admission growth
EMP Museum (formerly known as Experience Music Project) mounts exhibitions related to music, pop culture and science fiction. In 2011, EMP planned two exciting new exhibits: Avatar: The Exhibition and Nirvana: Taking Punk to the Masses. EMP leadership saw the exhibits as a way to build a more sustainable business model, funded by the community and less reliant on gifts from a few generous donors.
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I received an email last week from a client who presents touring Broadway shows. The client needed a fast answer about potential prices for a mega-hit show he hopes to add to the schedule next season.
“Can we possibly charge more than $160 for several hundred tickets to every performance?” he asked. “Can a price that high work in our city? Can dynamic pricing get us that far?”
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