TRG Insights

Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.

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This guest post by Zannie Voss of the National Center for Arts Research is cross-posted to the NCAR blog.

There is a conversation growing nationally around data-informed decision-making in arts and cultural organizations. The National Center for Arts Research (NCAR) stands firmly in the belief that using data to inform managerial decisions is a critical factor in the sustainability and transformation of the arts and cultural field as a whole. It isn’t about data for the sake of data, it’s about the end-goal of healthier organizations that have stable and expanded resources to dedicate to pursuit of mission. TRG, one of NCAR’s partners, has been a leading advocate for this type of analysis for many years and the organizations TRG serves have benefitted as a result.

There is no “one size fits all” performance measure. Instead, metrics for organizational health are as varied as the field itself. So this begs the question: What are the metrics that matter?

Posted October 8, 2015


This post is part of a series of collaborations with Doug Borwick and is cross-posted to his Engaging Matters blog on Arts Journal.

Photo by Pam Corey (CC BY-NC-ND 2.0)

There are two schools of thought when it comes to eating a cinnamon roll.

There are those who eat the cinnamon by unrolling it, eating along the edge, slowly making their way to the gooey, sugary middle.

Then there are those want to get to the middle as soon as they can. Flaky crust is all well and good, but the cache of frosting and sticky cinnamon goodness is too good to resist.

Neither approach is right or wrong, but they are different.

Posted October 7, 2015


This is the fourth video in our series on the 6 metrics that arts leaders should be tracking and managing.

By “them,” we mean your patrons. When we consider how arts organizations lose patrons, it’s not the long-time, committed patrons that are most likely to leave. Your most at-risk patrons are those new audience members and visitors that you worked so hard to attract in the first place. TRG’s Director of Consulting Jim DeGood explains how to measure your risk:

Measure What Matters: 6 Metrics Arts Leaders Should Track

Metric #4: New audience churn rate

Churn. Attrition. Turnover. Call it what you will; the fact is, you’re losing new patrons. With few exceptions, arts organization over-prospect for new audiences and under-retain them. In this video, Jim DeGood of TRG Arts explains why retention matters, how to measure your risk, and a simple 4-step process for retention that you can implement at your own organization.

Posted October 6, 2015


This post by Doug Borwick is part of a series of collaborations and is cross-posted to his blog Engaging Matters on Arts Journal.

Photo: Some rights reserved by Mark Cartwright

Three years ago I published a post titled The Farmer and the Cowman in which I acknowledged an epiphany about the relationship between arts marketing and community engagement. In the past six months I have, on several occasions, been re-confronted with the truth of their close relationship (when both are being done well). This was really driven home to me in the highly flattering (and most embarrassing) post written by Trevor O’Donnell Taking a Cheap Shot at Community Engagement.

In April I met with Amelia Northrup-Simpson of TRG Arts and we began hatching a plot. Beginning with some cross-posting on our blogs we would explore the relationships between our respective areas of expertise. This post is my introduction to that effort.

Posted September 30, 2015