TRG Insights

TRG Insights

Oct30

By Jim DeGood, Director of Client Services
Supporting Analysis: Nariman Tulepkaliev

Nearly every economist agrees that the global economy is overdue for a recession and that the unprecedented decade-long economic expansion in the US is certain to come to an end. It’s critical for the arts and culture sector to start working toward ensuring the foundational elements of a strong operating model are in place before the eventual recession occurs. Jim DeGood shares Six Things Any Arts & Cultural Organization Can Do Right Now in a Looming Recession.


Posted October 30, 2019



Oct28

By Caitlin Green, Client Engagement Officer

Think again if you believe subscription isn’t alive and well for presenting institutions. That’s right: Subscription is alive AND well. To illustrate the point, these three presenting institutions Lied Center for Performing Arts, Yavapai College Performing Arts Center and Midland Center for the Arts have all seen tremendous subscription success over the past few seasons.


Posted October 28, 2019



Oct14

Complacent leadership, clever technology, changes in consumer patterns… these things have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019. Think you or your team’s job is just about excellent fulfilment? Customer service? The best technology? Think again. Your organization deserves—must have—a box office that creates income and deepens customer relationships, every day, all year.

Posted October 14, 2019



Oct10

Executive leaders must make time to develop themselves in dialogue with their peers and Arts Leadership Book Club is designed with the “learning and curious” executive leader in mind.

Posted October 10, 2019



Oct10

Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 

In this webinar, Northern Stage and TRG Arts describe how Northern Stage developed strategies to incentivize and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.


Posted October 10, 2019



Sep24

By Kate Hagen, Senior Consultant Atlanta Ballet was growing single ticket households year-over-year by substantial margins and saw opportunity by focusing on revamping their mini subscription packages with the intent on laying the groundwork for growth in their full subscription option and donations. The Ballet did this, in part, because they recognized that the offers associated with their Duet and Family series holders’ packages were inconsistent year over year, and these smaller packages had significantly lower renewal rates than the full subscription.

Posted September 24, 2019



Aug27

Holiday Magic Doesn’t Always Have to Include an Elf


By Caitlin Green, Client Engagement Officer

Based in the Iowa city of the same name, Theatre Cedar Rapids (TCR) is a community theatre that produces nine shows a year, in two venues, and in a stunning building in the heart of downtown. The staff is deeply connected to the work and the community, and each of them wears an extra hat with remarkable enthusiasm and grace.


Posted August 27, 2019



Aug20

A Blockbuster alone won’t transform the loyalty of your audiences, but used purposefully as part of a long-term strategic plan it can have a great part to play.


First published: August 2019

Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 


Posted August 20, 2019



Jul29

By Brad Carlin, Consulting Analyst

If you are like me, your jaw tightens and stomach starts to twist when Halloween decorations begin to appear in stores in early September. If so, brace yourself… because now is likely the time to be putting single tickets on-sale for holiday blockbusters in your season. For ballet companies, July means the launch of Nutcracker sales and the semi-annual marathon that will can determine more than 50% of a company’s ticket revenue for the season. According to Dance/USA’s Nutcracker Survey, annual ticket sales to the Nutcracker have grown from $30 million in 2008 to $51 million in 2017, and attendance has increased 14% in the same period.

Posted July 29, 2019



Jul26

By David Brownlee, Director of International Strategy

This article was originally published in the Arts Marketing Association blog on 25 July 2019.

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It’s 25 years since the first AMA Conference. I didn’t go (too busy having babies and promoting festivals) but as an AMA Member I received the conference report and still have it today.


Posted July 26, 2019



Jul11

Northern Stage knew that in order to be sustainable long-term they needed to reimagine how they were relating to their patrons. TRG Arts’ Senior Consultant, Christina Hill, and Northern Stage’s Director of Communications and Sales, Amy Fawdington, demonstrated how Northern Stage has risen to the challenge.

Christina and Amy shared real-life examples and explored how to tap into audience behaviour to create loyalty. They described how Northern Stage developed strategies to incentivise and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.


Posted July 11, 2019



Jun11

By Lindsay Anderson, VP of Client Development
TRG Arts

Imagine walking down the street and only thinking about each next step in front of you without even looking up or looking around. You continue this pattern without any sense of where you were coming from and where you’d like to go. As you take each step, you just hope that by continuing this pattern you will eventually get to where you want to go. Sounds ridiculous, right? It is - but all too often, venues and producers repeat this exact same behavior when it comes to building loyal audiences. They focus too much on the income chase and bums in seats for each individual show rather than building a long-lasting relationship with the audiences who attend. This is as much in the interest of producers as venues: would you want to tour to a venue with a large, loyal core audience or to a venue that needs to spend more money to generate a new audience for every show?


Posted June 11, 2019



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