10.31.2012 Webinar: Dynamic Pricing or Loyalty?

10.31.2012 Webinar: Dynamic Pricing or Loyalty?

TRG’s latest work has focused on how ticket pricing and inventory management practices impact patron loyalty.  The conclusion?  Pricing – especially top-end tactics like dynamic pricing – must recognize and reflect the impact of these strategies on the loyalty of subscribers, donors, group and single seat buyers alike.  Why?  The risk of reduced contributed revenues is too great to ignore. 

In this webinar, CEO Rick Lester and President Jill Robinson offer must-know insights about the new tools, processes, and revenue results that come from placing the most loyal patrons in the best seats at the best price.

You’ll learn about:
•    Making strategy decisions now that can payoff in more revenue and more loyal patrons next season.
•    “Loyalty mapping” to measure and observe best pricing practices for subscription packages, seat assignments, scaling the house, and discounting policies.
•    How to tell your price story in ways that secure loyalists (like subscribers) and drive newcomers to return back often.

Savvy managers will apply these techniques to grow sales revenues while improving both the demand for tickets and measurable growth in patron loyalty scores.

Watch this webinar

To watch this webinar and access the slides, complete the form below:










Posted November 1, 2012
print



Related Articles
Dynamic Pricing Blind Spots
Thinking Long Term About Your Next Right Offer


Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040


Connect with Us:


      

Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
Phone
US: 719.686.0165
UK: 020 7438 2040
Facebook Facebook
Connect with us!
Terms of Use Privacy Policy
© 2017 TRG Arts. All rights reserved.
Admin Login