• The benefits of a community wide market research campaign.
• The actions this community is taking as a result of the research findings.
• The role of audience development initiatives in strengthening loyalty and attendance patterns.
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Professional Development Workshops
Executive Summit in North America - October 12-13, 2017; Colorado Springs, CO
American Museum Membership Conference - November 6-9, 2017; Seattle, WA
Americans for the Arts - National Arts Marketing Project (NAMP) - November 10-13, 2017; Memphis, TN
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