Online course: Connecting the Dots

Audience Data Essentials


Announcing a new online course from DataArts and The Results Group for the Arts (TRG Arts)! Would you like to better engage audiences? This course is designed to help arts leaders use data to build loyalty and increase revenue. 

You'll learn about:

  • Types of audience data and data capture techniques 
  • Setting goals and measuring progress with key audience metrics 
  • Segmenting your audience to more effectively engage constituents

 Who should take this course? 

  •  Anyone looking for an introduction to audience data capture and analysis, and audience segmentation. 
  • Arts leaders seeking to increase their comfort with key metrics related to marketing, patron loyalty, and patron revenue generation.

Get Started


Still not convinced? Here's a preview:

Using Ratios Effectively

  

Check out other professional development opportunities with the TRG Arts Center for Results.



Posted March 9, 2017




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Conferences

No Boundaries 2017 - March 28-29, 2017; Manchester & Hull, UK

National Alliance of Musical Theaters (NAMT) Spring Conference - March 28-April 1, 2017; Los Angeles, CA

American Alliance of Museums - May 7-10, 2017; St. Louis, MO

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Killer Group Sales Campaigns - July 14, 2017; Online

Measuring What Matters: Building my Report Toolkit - August 7, 2017; San Diego, CA

Sales and Service on Steroids - August 7, 2017; San Diego, CA

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