What we think
Nov30

 

Lindsay Anderson
Vice President of Client Development

Why do we in arts organizations care so much about the Christmas holiday season? Yes, we program amazing events—shows that get us into the holiday spirit, concerts that have us humming well-known tunes, and ballets that can elicit memories taking us back to our childhood. But we also care because the events and exhibitions we run at this time can make or break our financial year.

Chances are you’ve been thinking about your 2017 Christmas or holiday offering since before last year’s events even opened.  Some of you put your 2017 Pantomime tickets on sale right before Panto began last year.  Or maybe you gave your loyal subscribers or members access to this year’s A Christmas Carol tickets when they attended in 2016.  It’s safe to say we in the arts field spend a lot of time planning and executing campaigns in preparation for this time of year.



Posted November 30, 2017







Nov29

 
 Kate Hagen
Senior Consultant, TRG Arts 

The Grant Park Music Festival came to TRG in 2014 with one goal: to build a patron loyalty pipeline that will sustain the organization, regardless of fluctuations in government or foundation funding. But there was one catch. The strategy needed to fit within the mission on which the organization was founded in the 1930s: free access to classical music for all.

To solve this challenge, the Festival expanded its existing membership program to include One Night Pass options. Though Chicagoans and visitors could always attend for free, membership offered many benefits including the ability to reserve seats close to the stage for any performance in advance. The introduction of One Night Passes allowed non-members to reserve seats in the Frank Gehry-designed pavilion for individual concerts, effectively serving as a test-drive for membership. In addition, the passes enabled the Festival to overcome one of the biggest challenges faced by free festivals: capturing patron data to build a pool of contacts who could be cultivated for membership and donations. The end result is a festival that remains free while creating a new patron-driven revenue stream to address potential funding fluctuations. 


Posted November 29, 2017







Nov15


Have arts leaders increased the loyalty of their patron in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we'll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription, and donation.

Posted November 15, 2017







Nov15


What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects an how trading patron data makes the entire arts ecosystem stronger. Presented originally at the 2017 American Museum Membership Conference, join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data. 

Posted November 15, 2017







Jul20

Long Wharf Theatre: 80% increase in new subscriptions in one year

In August 2015, Long Wharf Theatre (LWT) was worried about their subscriptions. Over the last four seasons, they’d seen a 23% decrease in subscription renewals and 8% decrease in new subscriptions. 


Posted July 20, 2017







Jun16

You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. 

Posted June 16, 2017







Jun16

One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers.


Posted June 16, 2017







Jun02

Maybe you’re on auto-pilot with your dynamic pricing strategy. Maybe you’re considering dynamic pricing, but aren’t sure where to start. 

In this hour-long, free webinar, we’ll be revealing our 3-pronged strategy for pricing and demand management. Managing revenue and demand is an ongoing discipline, not a “set-and-forget” tactic.


Posted June 2, 2017







May23

Delaware Theatre Company's Revenue Rebound


Delaware Theatre Company Revenue Rebound

Delaware Theatre Company (DTC) has been on an upswing since Executive Director Bud Martin arrived in 2012. Before his arrival, their patron base had been slowly eroding, due in part to the recession and in part to an audience that was driven by programming. To build on their artistic and financial momentum, DTC hired TRG in the summer of 2015 to teach them how to use their data to continue to recover lost patrons and grow patron loyalty.

In a single season, DTC has seen a 41% increase in revenue from tickets and subscribers and a 31% increase in subscriber admissions.


Posted May 23, 2017







May22

 
 Photo by Jean-Pierre Dalbéra via flickr (CC BY 2.0)

Is your data ugly? 

Your arts organization may have terrific branding, a high converting website, a top-of the-line CRM system, and beautiful photos of your productions or exhibitions. Unfortunately, if the data you have on your patrons is dirty, incomplete, or poorly segmented, building patron relationships and loyalty is much harder. 

That’s why data stewardship, the ongoing process of maintaining data for action, is so important. 

So how is your organization stewarding its data? TRG has created 3 videos on the best practices on cleaning, segmenting, and using data to create relevant messages for patrons. 

Fans of TRG’s Facebook page early access to video series like this one and other helpful content for arts professionals. Like the page here>>


Posted May 22, 2017







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