The Results Group for the Arts (TRG Arts) has won the 2017 CREATE Award at the 30th annual Business for the Arts Awards, hosted today in Denver by the Colorado Business Committee for the Arts (CBCA).

Each fall, the Cultural Office of the Pikes Peak Region nominates at least one deserving business from our community for the statewide Business for the Arts Awards.

“We are proud that such an elite, for-profit consulting firm with an international reputation in the arts world has been based here in the Pikes Peak region for two decades. In addition to acknowledging TRG’s impactful work in the creative sector, this recognition from CBCA is an important opportunity to represent Colorado Springs in a positive light at the state level,” said Andy Vick, Executive Director of the Cultural Office.

Posted March 15, 2017


UK-based arts consultancy BON Culture is merging with US-based TRG Arts to create an international firm focused on increasing the resilience of the arts sector. From March 2017 the company will be known throughout the world as TRG Arts, with the former BON team establishing TRG’s UK and Europe office.

The integration of BON’s team enhances TRG’s position as the world’s leading experts in patron loyalty and demand management for the arts. A new office in London will better serve existing and new consulting clients in the UK and Europe. The new office will also continue to deliver major industry conferences and provide subsidized support services to the National Campaign for the Arts (NCA).

Posted January 11, 2017


Ben Cameron and other industry experts to explore artistic planning in this can't-miss workshop

Ben Cameron of the Jerome Foundation

The artistic director’s vision: a season of artistically brilliant works which engages the community.

The executive director’s vision: a season of “hot tickets” which sell out and help the organization’s financial position.

Who’s right? Both objectives have merit. Can they co-exist? Learn what the data says in TRG’s artistic programming workshop this fall. Hosted by President & CEO Jill Robinson, this online workshop will explore data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.

Posted June 8, 2016


Best practices evolve. Keep learning.

We are pleased to announce the launch of the TRG Arts Center for Results.

Who is TRG Arts? The Results Group for the Arts is a data-driven consulting firm dedicated to helping arts and cultural professionals succeed as best practices evolve.

What is the Center for Results?  It’s TRG Arts’ new, Colorado Springs-based learning, teaching, and consulting center in which we will host clients and friends in the national and international arts and cultural sector. At the Center for Results, you’ll develop your skills to get results in a beautiful Rocky Mountain setting. Our address remains the same, but we’ve re-configured our space to be able to welcome clients and friends more often, as well as host live, online, and remote classes.

Posted March 3, 2016


Vincent VanVleet
Managing Director at Phoenix Theatre

Does the art we present influence patron loyalty? How do audiences grow their relationships with an organization? The arts field has long wondered what the effect of artistic programming has on who attends events and how that impacts a patron’s relationship with an arts organization. This year Vincent VanVleet, Managing Director at Phoenix Theatre, will be researching these questions in-depth.

Vincent is the very first TRG Fellow. In 2014, Vincent was awarded the prestigious Piper Fellowship from the Piper Trust. This year, Vincent will use the fellowship funds to explore how patron relationships develop and how artistic programming impacts loyalty. In conjunction with his Piper fellowship, TRG will provide insights, contacts, and data analysis, and chronicle his journey as a fellow on the TRG blog, Analysis from TRG Arts.

We’ll feature Vincent’s discoveries and insights this summer as he visits arts organizations around the U.S. and Canada to talk with innovators in the field and discover best practices. And, we’ll report on what happens when he returns to Phoenix Theatre and begins to apply what he’s learned.

Stay tuned for Vincent’s first blog post, coming later this week.

Posted June 15, 2015


Bon Culture logoTRG Arts is pleased to announce a partnership with the new consulting firm Bon Culture. Based in London, BON Culture supports the arts and cultural sector to perform more effectively by:

  • working collaboratively, 
  • sharing best practice and gaining new insight and
  • promoting equality and diversity in the workforce.

Founded by David Brownlee, Executive Director of UK Theatre, and Mari O’Neill of the Family Arts Campaign in conjunction with the Association of British Orchestras, Bon Culture will have an ongoing collaborative partnership with TRG Arts, making the most of the two firm’s complementary practice areas.

Posted June 4, 2015


Joanne Steller,
Executive Emeritus

The New Year marks TRG’s 20th year as a consulting firm, and with it, the retirement of Joanne Steller, a founding member of the TRG Arts consulting team. Joanne will continue an association with TRG as Executive Emeritus. In this new role, Joanne will consult with TRG’s leadership on client relationship management, building on foundational practices she helped institute to acquaint arts organizations’ leaders with the best practice results TRG clients have achieved through the firm’s services.

During the final year of her 15-year tenure with TRG, Joanne helped originate a new department of Client Development, aimed at introducing and onboarding new clients to TRG’s services. Leadership of the new department will be assumed by TRG’s current Director of Consulting, Lindsay Homer Anderson under the direction of Jill Robinson, President and CEO. Rounding out the team are Director of Client Development David Seals, Director of Strategic Communications Amelia Northrup-Simpson, and Client Development Manager Linda Missling.

Posted January 28, 2015


Tuesday, November 18 at 2 EDT/11 PDT

Edit: Thanks to everyone who attended this chat! Click through to read the transcript.

President & CEO
Jill Robinson

Let’s talk turkey! Does your audience development strategy promote loyalty? The best loyalty programs go beyond just offering subscriptions or memberships. They consider each patron’s right next step to further their relationship to the organization.

Learn how industry colleagues are developing loyalty at their organizations and get re-inspired about your own loyalty strategy. In this hour-long Twitter chat with President & CEO Jill Robinson (@jrobinsontrg) and moderator Amelia Northrup-Simpson (@TRGArts), we'll discuss topics like subscriptions and memberships, the loyalty business model, and how to cultivate patrons from newcomer to advocate. Bring your own favorite audience development ideas and burning questions to share!

Posted November 20, 2014


J.L. Nave, Senior Consultant at TRG Arts
Senior Consultant
J.L. Nave

We’re pleased to announce that J.L. Nave and Lory Bowman are joining our staff team of senior consultants headed by Keri Mesropov and including Lindsay Homer, Jill Robinson, Anita Hansen, and Jim DeGood. A brief introduction to J.L. and Lory:

  • J.L. comes most recently from his role as President & CEO of the Fort Wayne Philharmonic, where he served for eight years.  Prior to that J.L. was President & CEO of the Baton Rouge Symphony and Orchestra Manager at the orchestra at the Northeastern Pennsylvania Philharmonic.  J.L. was also an Orchestra Management Fellow with the League of American Orchestras. More on J.L.>>
    Lory Bowman, Senior Consultant at TRG Arts
    Senior Consultant
    Lory Bowman

  • Lory has been the director of marketing for the Repertory Theatre of St. Louis since 1997.  Prior to that, she was the executive director of the St. Louis Festival Committee; she also worked for the St. Louis Symphony Orchestra and ArtsMarketing Services. More on Lory>>

In addition to new senior consultants, TRG’s consulting team has welcomed several members in new positions that are dedicated to providing the best possible service to our clients.

Posted November 3, 2014


July 22 at 2 EDT/11 PDT

Edit: Thanks to everyone who attended this chat! Click through to read the transcript.

Ready for the kick-off of your season or fall events? More importantly, is your pricing strategy ready? Tune up your thinking and practices in this hour-long Twitter chat with industry colleagues, TRG pricing expert Lindsay Homer, and moderator Amelia Northrup-Simpson. We'll discuss topics like dynamic pricing, discounting, managing inventory, and more. Bring your own favorite pricing ideas and the burning pricing strategy questions you’ve always wanted to have answered.

Posted July 22, 2014


 William F. (Rick) Lester
January 19, 1952 – July 20, 2013

It’s nearly impossible to believe that it’s been a full year since our beloved TRG founder and our friend, Rick Lester, passed away while riding the Courage Classic in the mountains of Colorado. Many of you know that Rick was a cyclist, and on this particular ride he was supporting The Children's Hospital in Denver—an institution that had helped his family and grandchildren. In riding this ride, he was doing what Rick always did so purposefully and well: he was passing it on.

Pass it on. I’ve taken a moment this week to read the memories and thoughts offered up by all of us after Rick died, and I’m reminded how much he did just that. Our business—TRG Arts—is a metaphor, a day-in-and-day-out practical application, of that phrase. Rick’s intent from the get-go was to pass on knowledge, understanding and insight in a way that would sustainably impact the arts and cultural field. Our goal now is to continue passing it on, for years to come, in honor of Rick’s legacy and intent.

Posted July 14, 2014


Todd P. Scarce, Senior Consultant for TRG Arts 

Todd P. Scarce

July 22, 1949 – December 14, 2013
Senior Consultant for TRG Arts


UPDATE: January 7, 2014 1:30 PM

There will be fond memories, fresh tulips and heartfelt appreciation when TRG staff members gather with family and friends on Saturday, Jan. 11th in Eaton, Ohio to celebrate the life of our beloved colleague Todd Scarce. Memorial details are available here.  You may add a personal note of remembrance or condolence in a comment below.

Original Post:

Our beloved colleague, Todd Scarce, died surrounded by family members on December 14th after a month-long battle with a rare and aggressive form of cancer. As the third staff member of TRG nearly two decades ago, Todd has contributed to counsel for virtually every one of our clients in the U.S. and Canada. He leaves our firm with a legacy of cherished thought partnership and luminous insights combined with constant sense of humor and acts of kindness toward all who worked with him.

Posted December 18, 2013


William F. (Rick) Lester
January 19, 1952 – July 20, 2013

“A life without the arts is inconceivable to me. It is who I am.” –Rick Lester

UPDATE: July 30, 2013 7:30 AM

Yesterday, we came together to remember our beloved founder Rick Lester. Today we resume the work he began, inspired by Rick’s love of life, generosity of spirit, and boundless energy. Your kind messages are a balm on our broken hearts as we go on. Thank you.

Posted July 21, 2013


TRG Arts is pleased to announce its consulting partnership with
the National Center for Arts Research at Southern Methodist University in Dallas.
Southern Methodist University announced yesterday that its Meadows School of the Arts and Cox School of Business are leading a collaboration with the Cultural Data Project (CDP) and numerous other partners to create a National Center for Arts Research (NCAR) at SMU. The center, the first of its kind in the nation, will analyze the largest database of arts research ever assembled, investigate important issues in arts management and patronage, and make its findings available to arts leaders, funders, policymakers, researchers and the general public.

The vision of NCAR is to act as a catalyst for the transformation and sustainability of the national arts and cultural community.

Posted February 12, 2013


Yesterday’s news reported the passing of Carlos Moseley at age 98.  His obituary can be found in The New York Times by clicking here.
I first heard the name Carlos Moseley back in 1982.  At that time, Mr. Moseley was already a living legend, having managed the New York Philharmonic for nearly thirty years.  I was the young marketing director for The Cleveland Orchestra.

I owed my new position to Cleveland’s long serving Managing Director, Kenneth Haas. Like many orchestra managers of that era, Ken owed his career to Mr. Moseley, who hired Ken as an operations manager for the Philharmonic 1967. Ken worked backstage at the new Avery Fisher Hall and the free summer concerts Moseley created in Central Park.

Posted October 3, 2012


Update: Thanks to everyone who signed up for the webinar. If you missed it, you can still view the recording here.  

Stick with Us!: Mapping Strategies to Keep Patrons Loyal
Date: Tuesday, July 31
Time: 2-3 p.m. EDT/11 a.m.-noon PDT
What does a loyal patron look like at your organization? A major donor? A long-time subscriber or member? A group organizer? Every department and staff member seems to have an opinion. But assumptions about who these patrons are and what motivates “stickiness”--their commitment to the art form and your organization--can lead you to neglect your most valuable patrons.

TRG President Jill Robinson
In this webinar, TRG President Jill Robinson reprises her popular presentation “Stick with Us!: The Loyalty Business Model” from the June TCG Conference. You’ll learn how some organizations use loyalty analysis to identify the patrons that they should value most (surprise—it’s not just major donors) and map out strategies to keep them loyal. Learn more about what Loyalty Mapping tells us about the habits of arts patrons and how you can integrate loyalty into your business model.

You’ll learn:
• How loyalists are made (not found) and what you can do to influence loyalty
• A new lexicon, Advocates, Buyers, Tryers™, as well as statistics on investment and retention in each category
• How differently patrons at the top tiers of loyalty invest and engage
• Ways that “mapping” loyalty—by generation, seating section, timing and level of investment –can help you cultivate loyalty.

Posted July 6, 2012


Our city, Colorado Springs, is the site of the devastating 15,000-acre Waldo Canyon fire. First and foremost, everyone at TRG Arts is safe. Our offices in downtown Colorado Springs and colleagues who live nearby are not in danger at this time and are unlikely to be. However, several of our staff, including CEO Rick Lester, had to evacuate their homes yesterday. More evacuations are occurring today.

As we are giving priority attention to the needs of our staff, please know that we are also taking care to ensure that our work continues smoothly. Fortunately, at this time, we see limited disruption. As always, our data security protocols ensure that all of our client data is safely stored in redundant systems here in Colorado Springs, and on back-up servers out of state. That said, it will weeks before this fire is out.  We are asking our clients, partners and friends for their patience as we work through any operational challenges that may develop.

Posted June 27, 2012


Update: Thanks to everyone who signed up for the webinar. If you missed it, you can still view the recording here.  
New York City Ballet's The NutcrackerChristmas in July:
Maximizing Holiday Revenue Starts Now
Date: Tuesday, July 17, 2012
Time: 2-3 p.m. EDT/11-noon PDT
Cost: Free--register here.

It’s summer—the time of year when an arts manager’s thoughts turn to poolside fun, family vacations, and—of course—planning for A Christmas Carol, The Nutcracker, yuletide concerts, and other holiday blockbuster events.

Not on your calendar yet? Then you are missing a major opportunity.

Holiday productions equal big money for arts organizations. But how can you get the most out of this once-a-year opportunity?

New York City Ballet (NYCB) wanted exactly that—to maximize revenue. The company had been selling out most of its performances of The Nutcracker. However, NYCB could not add more performances. Growth had to come from the schedule already in place.

Posted June 27, 2012


Issues that can profoundly affect revenue growth are a hot topic at this year’s round of arts conferences. TRG Arts will be contributing to the dialog on how an organization strategizes around loyalty and the way pricing maximizes revenue—or not. Watch this blog for further posts on what we present and observe.

The Broadway League Conference, New York, NY: CEO Rick Lester co-moderates a panel May 17 at The Broadway League Conference on dynamic pricing. The decision to implement this now ubiquitous tactic affects every single person within an organization. In this session, Rick and colleagues from organizations that have embraced dynamic pricing compare results and debate the merits.

The League of American Orchestras Conference, Dallas, TX: TRG President Jill Robinson and VP of Client Services Keri Mesropov will be in attendance. Jill will lead a presentation June 7 in conjunction with Chicago Symphony Orchestra for Group 1 and 2 marketing directors on “loyalty mapping”, a technique for leveraging the incredible asset available in performing organizations’ loyalty arsenal…the seat.

Posted May 16, 2012


Update: Thanks to everyone who signed up for the webinar. If you missed it, you can still view the recording here.
Announcing TRG's latest webinar...
5th Avenue Theatre in Seattle

The Loyalty Business Model:
How to use passion for the arts to drive revenue

Date: Wednesday, April 18
Time: 2-3:15 p.m. EDT/11-12:15 PDT
Cost: Free--register here.

While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.

Posted April 4, 2012


TRG President Jill Robinson
Thanks to everyone who attended this webinar. If you missed it, you can view the recording here.
Admission price increases at some of America’s highest profile museums trigger major media coverage and a “fear factor” in discussions about how museums should determine pricing. However, museums aren’t getting useful direction from the dialog about the pricing, says TRG President Jill Robinson in her recent blog post.

Jill leads TRG’s counsel for museums, and in this free webinar she will explain the demand-based pricing approach that has led TRG clients to sustaining revenues and lasting patron loyalty over the last two decades. Hear how pricing fits into a smart revenue strategy as well as the key success factors for optimizing admission pricing in museums and other membership-based organizations. Jill will make a brief presentation and then take your questions.

Posted November 17, 2011


Photo by Sarah Cartwright via Flickr
It’s conference season and TRG’s expert consultants are hitting the road with our firm’s latest business intelligence on arts consumer behavior and resulting client experience.

American Museum Membership Conference (October 24-27 in Philadelphia)
The American Museum Membership Conference is the annual conference for membership-based fundraising. TRG President Jill Robinson and Katie Maltais, Manager of Accounts and Services, hope to contribute to the dialog on demand management and industry best practices.

Posted October 20, 2011


Since my first post in April 2010, I have attempted to address many of the major issues confronting arts managers today. The goal has been to offer insight drawn from our continuing study of patron data, the stories our clients tell us, and the wisdom that comes from the varied experiences that result from working with so many client organizations across North America each year (at last count, about 725!). Ours is a singularly unique vantage point from which to observe evolving patron behaviors. Our editorial standard has been to focus on fact drawn from data – not opinion. In our fragmented world, one more opinion-based blog seemed redundant.

I must confess that the success of the blog has been a surprise. Frankly, I resisted the notion of starting it. Who, I wondered, would have an interest in the rather geeky and esoteric issues that hit TRG’s radar screen? As it turns out – quite a few of you. My travels this year have allowed me to meet many of you.  I’ve been gratified by the warm reception. Moreover, the most consistent suggestion from readers has been to “post more often!” Clearly, there’s more to say than my time and the demands of regular posts permit.

Posted August 1, 2011


I have resisted the idea of creating a blog for some time. Who has the time? More importantly, would anyone want to read it? Well, I still don’t have the time – but, I am committed to making a serious effort. Will anyone care enough to read? Only time will tell. You found it. If you like it, tell your colleagues. If not – well, keep your knowledge just between us. 

No. Wait. That’s wrong. That sort of attitude is much too 20th Century. If you don’t like it, respond. Write back. Tell me when, where and why I’m full of horse hockey. You’ll have at least one reader. Me. And, I promise to make the attempt to make it better next time. 

What do I plan to write about? I have a few ideas. Mainly, I plan to focus on best practice marketing and fundraising in the world of arts and culture. Those of us at TRG spend our days working with some of the brightest folk on the planet. What I hope to do is provide a platform to share these great new ideas or trends. 

Posted April 2, 2010

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