loyalty week
loyalty week
Mar23

Patron Loyalty Week continues through March 24th. We’re engaging in dialogue about developing longer, stronger patron relationships on the blog, at industry conferences, and on Twitter at #LoyaltyWeek
Patron Evolution We love loyal patrons. Why? Simply put, they make money for arts organizations, and they make arts managers’ jobs easier. Patron loyalty means developing stronger, longer relationships with your audience. It's all about finding new buyers, converting them into frequent buyers, subscriber/members, donors and, ultimately, lifelong patrons.

Making those conversions has far-reaching implications for arts organizations. TRG research shows that the more loyal a patron is, the greater their lifetime value will be to an arts organization.

Posted March 23, 2012



Mar14

Today marks the beginning of Patron Loyalty Week at TRG Arts. We’re engaging in dialogue about developing longer, stronger patron relationships on the blog, at industry conferences, and on Twitter at #LoyaltyWeek.
TRG's Advocate Buyer Tryer model of patron loyalty
What, you may ask, is a Tryer?   In our firm’s decade of arts consumer research, Tryers are the most prevalent type of patron behavior.  They are households that have infrequent, one-time, or long-ago transactions with your organization. Right now your database–like those of most arts and entertainment organizationsis likely comprised of 90% Tryers.  And most of them are patrons you’ve allowed to lapse.  

Posted March 14, 2012



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Upcoming Events

Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

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Conferences

Canadian Arts Summit - April 19-21, 2018; Banff Centre, AB

Professional Association of Canadian Theatres (PACTcon) - May 9-12, 2018; Ottawa, ON

Broadway League Spring Road Conference - May 15-17, 2018; New York City, NY

Dance/USA Annual Conference - June 6-9, 2018; Los Angeles, CA

League of American Orchestras Annual Conference - June 13-15, 2018; Chicago, IL

Theatre Communications Group (TCG) National Conference - June 14-16, 2018; St. Louis, MO

Theatre & Touring Symposium 2018, UK Theatre - 18 June 2018; London, England

AMA Conference 2018 - 24-26 July 2018; Liverpool, England



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