 Once you know what your needs are, you’ll want to be to calibrate the size of your segments for a given campaign. In this case, size does matter. In the last video in our Ugly Data Series, Amelia Northrup-Simpson, Director of Strategic Communication, will show you how to use your patron data after it is cleaned and organized.
This is the final video in our Ugly Data series where we are bringing you the fundamentals of data stewardship.
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 How does a well-planned and consistent segmentation strategy make your job easier? It will help your organization effectively market to patrons, targeting certain segments for certain offers, and help you understand your patrons’ behavior. In this video, Claudia van Poperingen of TRG Arts explains how to organize and segment your data so it’s strategically divided into east-to-use groups.
This is the second video in our Ugly Data series where we are bringing you the best practices in data stewardship.
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 Is your data ugly? Your arts organization may have terrific branding, a high converting website, a top-of the-line CRM system, and beautiful photos of your productions or exhibitions. Unfortunately, if the data you have on your patrons is dirty, incomplete, or poorly segmented, building patron relationships and loyalty is much harder. That’s why data stewardship, the ongoing process of maintaining data for action, is so important.
This is the first video in our Ugly Data series where we are bringing you the fundamentals of data stewardship.
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| Photo by Jean-Pierre Dalbéra via flickr (CC BY 2.0) |
Is your data ugly?
Your arts organization may have terrific branding, a high converting website, a top-of the-line CRM system, and beautiful photos of your productions or exhibitions. Unfortunately, if the data you have on your patrons is dirty, incomplete, or poorly segmented, building patron relationships and loyalty is much harder.
That’s why data stewardship, the ongoing process of maintaining data for action, is so important.
So how is your organization stewarding its data? TRG has created 3 videos on the best practices on cleaning, segmenting, and using data to create relevant messages for patrons.
Fans of TRG’s Facebook page early access to video series like this one and other helpful content for arts professionals. Like the page here>>
Posted May 22, 2017
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Your annual fund campaign doesn't have to be business as usual. Get the secrets your peers use to reach results that go beyond expectations, and find out how to easily implement them now! You'll walk away inspired and equipped to raise funds in new, exciting, and engaging ways that will leave your supporters asking what else they can do to help.
TRG Arts is collaborating with Blackbaud Arts and Cultural Group to bring you valuable tips and strategies with our new on-demand webinar series: Ignite. Click through to watch the next video in the series.
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This is the final video in our series on the 6 metrics that arts leaders should be tracking and managing.
Measure What Matters: 6 Metrics Arts Leaders Should Track
Metric #6: Per capita revenue
Is your arts organization generating the most revenue it can for each event? There’s a way to measure that! In this video, Lindsay Anderson of TRG Arts explains how to figure out if your pricing strategy is causing you to lose money, and common causes of lost revenue due to pricing strategy.
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This is the fourth video in our series on the 6 metrics that arts leaders should be tracking and managing.
By “them,” we mean your patrons. When we consider how arts organizations lose patrons, it’s not the long-time, committed patrons that are most likely to leave. Your most at-risk patrons are those new audience members and visitors that you worked so hard to attract in the first place. TRG’s Director of Consulting Jim DeGood explains how to measure your risk:
Measure What Matters: 6 Metrics Arts Leaders Should Track
Metric #4: New audience churn rate
Churn. Attrition. Turnover. Call it what you will; the fact is, you’re losing new patrons. With few exceptions, arts organization over-prospect for new audiences and under-retain them. In this video, Jim DeGood of TRG Arts explains why retention matters, how to measure your risk, and a simple 4-step process for retention that you can implement at your own organization.
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This is the third video in our series on the 6 metrics that arts leaders should be tracking and managing.
Measure What Matters: 6 Metrics Arts Leaders Should Track
Metric #3: Data capture rate
If we want to cultivate an arts patron, we’ve got to know their history with our organization first. That starts by collecting their contact information. In this video, David Seals of TRG Arts explains why capturing contact information can mean serious revenue gain—or lost opportunity. He’ll also review what contact information you should collect and tips for collecting it at the point of sale.
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This is the second video in our series on the 6 metrics that arts leaders should be tracking and managing.
Measure What Matters: 6 Metrics Arts Leaders Should Track
Metric #2: Active patron participation
Active patrons are the patrons an arts organization serves today. But will they still be there tomorrow? It depends on how YOU cultivate them.
In this video, Jill Robinson of TRG Arts discusses how and why to measure active patron participation at performing arts organizations and museums. She also explains the concept of an “upgrade”—the next step for every patron to grow their loyalty.
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This is the first video in our series on the 6 metrics that arts leaders should be tracking and managing.
Measure What Matters: 6 Metrics Arts Leaders Should Track
Metric #1: Patron-generated revenue
Forget earned and contributed revenue. Thinking about revenue generated by patrons vs. other sources may help your arts organization far more. In this video, Amelia Northrup-Simpson of TRG Arts explains why categorizing revenue only as earned or contributed can create siloes within organizations and how to calculate the amount and percentage of patron-generated revenue.
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