Patron Potential Assessment
The knowledge to thrive in your market.
“Everyone who’s going to attend has already attended.”
Sound familiar? Every organization tells stories about its audience. With studies reporting arts participation is on the decline and new audience acquisition getting more expensive every year, it’s easy to make assumptions like the one above.
But the question remains: What does the data say about your organization’s potential for growth?
Patron Potential Assessment (PPA) uses data to help you discover your capacity to grow in your community. TRG’s most robust analytics package, PPA combines our most powerful analytics tools into one comprehensive picture of your organization in the context of your market.
Working with TRG has brought enormous value to the Guthrie. From reinforcing the critical need for our marketing and development teams to look at our patrons holistically — moving them up the ladder from first-time buyer to eventually becoming subscribers and donors — to sharing best practices for how to accomplish those steps, having TRG at the table in partnership with us has been fantastic.
Director of Marketing & Audience Development
TRG’s expert analysts will examine your marketplace environment, helping you understand where your organization fits in your market, and your potential to grow audiences and revenue. We’ll then conduct a comprehensive review and assessment of your own patron loyalty and revenue generating efforts. In consultation with key staff members, we’ll create a report with actionable recommendations on these opportunities for growing revenue sustainably.
Your report will benchmark your current plans against best practice standards, focusing recommendations on opportunities in your market and artistic genre. TRG consultants will present the results to key staff and board members, outlining your opportunities in loyalty development, artistic programming, demand and sales management, and resource allocation.
PPA is ideal for arts professional who:
- Want to better understand their current practices and revenue trends in the context of their external environment
- Are about to enter or are in the middle of a strategic planning cycle and want to be more data-informed
- Are experiencing growth or declines and want to understand why
- Want to align marketing, development, and artistic departments around engaging audiences
Ready to get started? Talk to us today
about the best partnership for your needs.
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