Sharing arts data leads
to a larger, more loyal
TRG Arts believes in a holistic, community-wide approach to cultivating arts patrons. When arts organizations work together using high-quality data about their audiences, their entire community sees an increase in the number of patrons attending arts events, making donations, and spending money in their local economy.
To put this belief into action, TRG built and supports 20 community networks across the United States, driven by a powerful, cloud-based data management tool called eMerge. Once your arts organization joins a network, eMerge will help you grow your earned revenue through:
• Permission-based list trading. A streamlined way to trade targeted patron lists with
other nonprofit arts organizations in your area, while keeping your data 100% in your
• Analysis and reporting. eMerge reports give you insight about your patrons,
including geographic analysis, patron cross-over, and basic demographic modeling.
• At-your-fingertips merge/purge. Every mailing list created in eMerge is merged,
de-duplicated, and run through the National Change of Address Registry, giving you
quick and accurate counts and saving you money at the mail house.
Already a network member? Learn how you can take your participation to a deeper level