Your patrons want to feel known, and yet you can’t manage personal relationships with a database of thousands of patrons. So how can you send the perfect offer, based on your patrons’ interests and purchase history, to help them grow their loyalty to your art?
Targeting your campaigns has never been easier. TRG brings you powerful tools for community list-trading, demographic/geographic analysis and precision data modeling based on purchase behavior and demographics. You’ll run data-driven, efficient campaigns that save you time and money, as well as effectively optimizing response and results.
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Hollywood Pantages Theatre
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Chicago Symphony Orchestra
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Why do we present art?
It’s crucial that every staff member at an arts organization understand this question. In 2016, we’d undertaken a project to diversify our audiences called “Democratizing Our Stages.” As part of that and in preparation for artistic planning for the 2017-18 season, I did an exercise with our staff that was designed to connect myself and my staff with The Cultch’s “why.”
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted? Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers.
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