TRG Arts Center for Results
Best practices evolve. Keep learning.
Announcing a new place to learn today’s best practices:
the TRG Arts Center for Results.
TRG Arts is dedicated to helping arts and cultural professionals succeed. Through our Center for Results, you’ll learn how to leverage your opportunities, overcome challenges, and take your own practices to the next level—whether it's at our office in Rocky Mountains, through an event in your community, or by engaging with our online offerings.
This is the year to grow your box office team, expand your marketing reach and build your fundraising skills!
- March 1-2 – Marketing is from Mars; Development is from Venus (Colorado)
Work together to build a holistic patron development strategy. More >>
- July 14 – Killer Group Sales Campaigns (Online Workshop)
Learn new tactics that get results and create new single ticket buyers. More>>
- August 7 – Measuring What Matters: Building my Report Toolkit (San Diego)
Assemble the most actionable report tool kit to lead your department to results. More>>
- August 7 – Sales and Service on Steroids (San Diego)
Turn your box office into a revenue-generating engine. More>>
- September 21-22 – Optimize Your Online Sales (Colorado)
Craft an effective path from the first “like” to the final purchase click. More >>
- October 19-20 – Data-Oriented Audience Development (Colorado)
Reach diverse new audiences with a data-informed strategy. More>>
Learn with TRG
2016 Center for Results offerings
Online Workshop Series: Data-driven artistic planning
For executive and artistic directors
3-hour sessions on Sep. 28, 2016, Nov. 16, 2016, and Jan. 11, 2017 (noon-3 ET/5:00-8:00 pm GMT)
Cost: $450 per person individually, $300 per person if both artistic and executive directors at your organization participate
Join TRG for this three-part online workshop that examines the relationship between artistic programming and patron loyalty. Organizational leaders will learn how to use artistic data to help grow and sustain patron loyalty. The good news? Data tells the story over and over again: organizations can “blockbuster” themselves right into a failing business model. The success comes when balance exists.
This workshop is meant to get you thinking about your own practices in new ways and give you dedicated time to talk and reflect with your leadership colleague on how your programming impacts patrons.
We’re pleased to announce our guest faculty for the workshop, which will span three sessions:
- September 28, 2016: Ben Cameron, President of the Jerome Foundation, will join Jill to introduce the concept of artistic planning and explore how artistic planning decisions made today in arts and cultural organizations
- November 16, 2016: Leaders from Kansas City Repertory Theatre, including Executive Director Angela Gieras and Artistic Director Eric Rosen, will join Jill to discuss how to use patron data to set context for and guide artistic planning decisions.
- January 11, 2017: Heather Redfern, Executive Director of The Cultch in Vancouver, will join Jill to introduce a framework for assessing the connection between patron loyalty and programming.
Marketing is from Mars;
Development is from Venus
A boot camp for arts marketing and fundraising leaders
Wednesday-Thursday, March 1-2
at the TRG Arts Center for Results in Colorado Springs
Dogs vs. cats. Android vs. iPhone. Alien vs. Predator.
Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.
You may say, “We have a great working relationship!”
That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”
In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season.