TRG in the UK and Europe

TRG Arts in the UK and Europe



Aladdin at Nottingham Playhouse. Photo Robert Day

Our Demand Management & Pricing work
with Nottingham Playhouse, UK, enabled
them to generate a £75K increase in
year-over-year revenue for Panto
mime.

TRG Arts (The Results Group for the Arts) is an international, data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to increasing sustainable revenue.

Since our founding in 1995, TRG Arts has gained a reputation for achieving results for non-profit and commercial entertainment partners. TRG Arts is an industry pioneer in areas including dynamic pricing, audience loyalty development, database modelling, and the subscription model.

In 2017, we established a team in the UK to support our rapidly growing portfolio in the UK and Europe.


Interested in finding out more? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG


Our services



Long-term consulting engagements

If you’d like to have longer-term and lasting impacting on your organization's operations, consider either our Best Practices or Capacity Building consulting engagements. These on-going projects are high-touch, high impact and our clients see the greatest results out of all the work we do.

Our Best Practices Consultancy has an emphasis on marketing sales, while the Capacity Building Consultancy is our premier consulting service with a focus on organizational transformation. Both consulting engagements will help your organization grow deeper patron relationships during every interaction, and grow revenues at every stage of engagement. TRG’s expert consultants offer an approach that is customized to your organization's unique situation and will work along with your team to offer data-driven results. 

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Short-term “sprint” engagements


These 1-2 day consulting intensives deliver actionable, results-driven plans customized to your organization. Designed to deliver impact quickly, sprints provide a powerful boost to savvy marketing and development leaders who can return home to implement with their teams.

Demand Management & Pricing Sprint

Build full-looking houses and maximize revenue from every ticket. We’ll use your data to rescale your venue and teach you to manage ticket inventory strategically to grow loyalty and revenues. 

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Sales & Patron Services Management Sprint

Turn your sales team into a cross- and up-sell machine with an intensive that teaches your box office manager(s) ways to inspire and incentivize a loyalty-focused staff.

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Subscription Campaign Planning Sprint

Build an actionable, multi-channel subscription campaign plan that works for today’s culture and lifestyle. Eighty percent of TRG clients are growing subscription. Find out why.

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Single Ticket Campaign Planning Sprint

Craft a detailed single ticket campaign plan for your entire season, retaining and upgrading last year’s ticket buyers, while finding (and keeping) optimal new prospects from your community.

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Annual Fund Campaign Planning Sprint

Major donors rarely arise from nowhere. Build a plan to identify, qualify, cultivate and retain patrons into a lasting, sustainable revenue base of philanthropy. 

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Loyalty Planning Sprint

Armed with information from TRG’s signature pair of loyalty data analytics, our expert consultants will identify and address gaps in your loyalty continuum and help you build a growth path for every patron in your database. 

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Analytics & Research


Patron Loyalty Index

TRG's signature analysis details loyalty, household by household in your database, to identify ways to grow patronage holistically, across the marketing, development and box office departments.

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Key Metrics

Understand how you compare with peer organizations in critical factors like attraction of new-to-file patrons, retention and attrition rates across tickets, memberships, subscriptions and donations.

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Arts Community Research

Learn from TRG’s analysis of arts patron behavior in the context of entire communities. 

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Response Reporting

Savvy marketers get smarter with every campaign. Knowing which of your segments get the highest ROI saves you money by helping you identify revenue potential from your best segments, while eliminating mail costs to unproductive segments.

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Campaign Target Model

What if less mail generated more revenue? What if you could build every marketing piece on complete knowledge of your customer's history? TRG Arts has a tool for that.

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Professional development


TRG Arts Executive Summit

Come together with executive leaders in arts and culture to learn how to effectively lead your arts organisation toward sustainable revenue growth.

More Details              Request your Invitation

Workshops

Learn from the industry’s leading arts consultants in a classroom setting.

See Upcoming Events





Interested in starting a project?


Contact us on 020 7438 2040 or email LetsTalk@trgarts.com to start the conversation.



David Brownlee, Vice President for the UK and Europe, leads the TRG Arts team in the UK and Europe and also serves as lead consultant for clients. 

More about David>>




Lindsay Anderson, Vice President of Client Development, leads the team which serves to introduce and match arts and culture clients with TRG products and services. Since joining TRG in 2007, she has managed consulting services for the company and has been lead consultant for clients nationally. 

More about Lindsay>>

Christina Hill, Senior Consultant, leads on data-driven, best practice counsel to clients on critical revenue and patron loyalty strategies and their implementation. 

More about Christina>>

Stephen Skrypec, Consulting Analyst, delivers data-driven, best practice counsel aimed at achieving revenue and patronage results for our clients in UK and Europe. 

More about Stephen>>



Recent UK and Europe clients

       
   


What UK and European clients are saying about TRG:


"The combination of a friendly approach and helpful advice underpinned by solid analysis of our own data gave us the confidence to tackle a major strategy change, including follow up support."

Adrian Jackson
Chief Executive 
Wolverhampton Grand Theatre

"Working with TRG gave us the courage to make changes which have had substantial impact to our financial stability. Having a trusted outside partner who has done this many times helped us have confidence in our decisions when we weren’t sure how patrons would react."

New Wolsey Theatre
Read the case study>>


Ready to start a project?


719.686.0165 |  020 7438 2040

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