Who we are

Best practices evolve. Keep learning.

The Results Group for the Arts (TRG Arts) is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to increasing sustainable revenue.

TRG Arts believes in the transformative power of arts and culture, and that positive and profound change in the business model of arts organizations can lead to artistic innovation and the ability to better inspire entire communities.

Since its founding in 1995 by Rick Lester, TRG Arts has gained a reputation for achieving results for non-profit and commercial entertainment partners. TRG Arts is an industry pioneer in areas including dynamic pricing, audience loyalty development, database modelling, and the subscription model. 

Recently, TRG Arts has expanded. In 2015, the TRG Arts Center for Results, a venue for arts and cultural professionals to learn best practices was opened in Colorado Springs. In 2017, TRG Arts established an office in London to support its rapidly growing portfolio in the UK and Europe.