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The Results Group for the Arts (TRG Arts) is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue.
TRG believes in the transformative power of arts and culture, and that change in the business model of arts organizations leads to artistic innovation and the ability to better inspire entire communities.
Since its founding in 1995 by Rick Lester, TRG has gained a reputation for achieving results for non-profit and commercial entertainment clients. TRG is an industry pioneer in areas like dynamic pricing, audience loyalty development, database modelling, and the subscription model.
In 2015, TRG opened the TRG Arts Center for Results, a venue for arts and cultural professionals to learn best practices live in Colorado Springs, online, and remotely.
Through its history, TRG Arts has also been known by the names Lester & Associates, The Resource Group for the Arts, and Target Resource Group.