TRG Arts is a results-driven consulting firm that provides arts, culture and entertainment clients with guidance and solutions for patron-based, sustainable revenue.
Since its founding in 1995 by Rick Lester, the firm has consistently achieved results in the non-profit arts industry where high risk and thin margin for error are the norm.
At TRG, data informs every strategic solution, and further advances the expert knowledge of our experienced staff team. TRG translates data analysis into knowledge, then knowledge into improved results for clients.
Through its history, TRG Arts has also been known by the names Lester & Associates, The Resource Group for the Arts, and Target Resource Group.