Jill Robinson, President and CEO at TRG ArtsJill Robinson


What I work on

With a firm that now manages 1,200 clients (and counting), I spend most of my time managing the company day to day, focusing on strategy and operations. I lead new business development for the firm, including our work with museums and attractions. We are applying our nearly 20 years of experience with performing arts organizations to museum clients and seeing big results. We're seeing additional new business development in the commercial entertainment space, which is fun to see take hold and grow.

How my career has evolved

In one way, I’ve grown from being student to teacher. As a young professional working for an arts organization, I was a student of all of the leaders in the field. I held leadership positions in small organizations from my early career, and I was also one of TRG’s first 5 clients. When our clients say “I feel this or that”, I remember how it was. Over time, I’ve had a set of experiences that enables me to teach, and enables TRG to lead.

What I enjoy most about my work and the arts

The ever-changing nature of TRG as a firm and the arts industry as a field invigorates me. I enjoy growing small businesses into larger businesses. I like seeing people grow—in their capacity to lead, to work, and to create change. I also enjoy our clients. I’m an arts and culture geek. I’m grateful to have the opportunity to work with these organizations that do this amazing work. I love having a backstage pass and insider’s perspective on the arts.

Biography: Jill Robinson

Jill Robinson is President and CEO of TRG Arts, a national data-driven consulting firm dedicated to creating sustainable arts and cultural organizations. Under Jill’s leadership, TRG has translated its ongoing study of arts consumer transactions into knowledge that achieves improved revenue results for clients and that serves as a resource to the industry at-large. Jill has expanded the scope of TRG services to all arts genres throughout the United States, into Canada and abroad to Australia and Great Britain.

Jill is TRG’s catalyst for new ideas about revenue operations that help institutions work better and help the arts industry advance, building on the cumulative strength of individual organizations. TRG’s relentless consulting focus on measurable, sustainable revenue results is a hallmark of Jill’s stewardship of quality standards at the firm. She also developed TRG’s counsel on integrated patron loyalty programs, bringing together colleague departments across organization silos to build stronger, longer paid patronage.

Jill helped craft TRG’s result-driven counsel, serving as leader of the firm’s consulting team and as lead consultant for scores of clients ranging from the Kennedy Center (Washington, DC) and San Francisco Ballet to the EMP Museum. Her own work and the consulting partnerships she now presides over have generated hundreds of millions of revenue dollars—earned and contributed—for orchestras, opera, dance, and theater companies, arts centers and festivals.

TRG’s client retreats, revenue, and executive summits are among the service innovations Jill has developed. She has served as summit leader and faculty member, providing clients and invited organizations with revenue-focused learning opportunities in the beautiful Rocky Mountain setting of TRG’s Colorado offices. TRG’s signature workshops also now are regularly available online through TRG’s webinars.

Jill makes frequent appearances as session leader and panelist at national service organization and arts marketing conferences.  Her outreach on patron loyalty development through workshops, webinars, and as a blogger on Analysis from TRG Arts  has informed development of new operating paradigms at several organizations. She continues to drive creative thinking and new practices around capacity building and institution-wide patron development programs. She serves on the board of SMU's National Center for Arts Research.

Jill joined Lester & Associates in 1998 and soon became a co-owner, helping Rick Lester build the consulting firm that today is TRG Arts. Prior to TRG, Jill served as marketing director for several American orchestras, including those in Milwaukee and Kansas City. She earned her MBA from the University of Colorado, and a Professional Direct Marketing Certification from the University of Missouri.