Biography: Jill Robinson
Jill Robinson is President and CEO of TRG Arts, a national data-driven consulting firm dedicated to creating sustainable arts and cultural organizations. Under Jill’s leadership, TRG has translated its ongoing study of arts consumer transactions into knowledge that achieves improved and revenue results for clients and that serves as a resource to the industry at-large. Jill has expanded the scope of TRG services to all arts genres throughout the United States, into Canada and abroad to Australia and Great Britain.
Jill is TRG’s catalyst for new ideas about revenue operations that help institutions work better and help the arts industry advance, building on the cumulative strength of individual organizations. TRG’s relentless consulting focus on measurable, sustainable revenue results is a hallmark of Jill’s stewardship of quality standards at the firm. She also developed TRG’s counsel on integrated patron loyalty programs, bringing together colleague departments across organization silos to build stronger, longer paid patronage.
Jill helped craft TRG’s result-driven counsel, serving as leader of the firm’s consulting team and as lead consultant for scores of clients ranging from the Kennedy Center (Washington, DC) and San Francisco Ballet to the EMP Museum. Her own work and the consulting partnerships she now presides over have generated hundreds of millions of revenue dollars—earned and contributed—for orchestras, opera, dance, and theater companies, arts centers and festivals.
TRG’s client retreats, revenue, and executive summits are among the service innovations Jill has developed. She has served as summit leader and faculty member, providing clients and invited organizations with revenue-focused learning opportunities in the beautiful Rocky Mountain setting of TRG’s Colorado offices. TRG’s signature workshops also now are regularly available online through TRG’s webinars.
Jill makes frequent appearances as session leader and panelist at national service organization and arts marketing conferences. Her outreach on patron loyalty development through workshops, webinars, and as a blogger on Analysis from TRG Arts
has informed development of new operating paradigms at several organizations. She continues to drive creative thinking and new practices around capacity building and institution-wide patron development programs. She serves on the board of SMU's National Center for Arts Research.
Jill joined Lester & Associates in 1998 and soon became a co-owner, helping Rick Lester build the consulting firm that today is TRG Arts. Prior to TRG, Jill served as marketing director for several American orchestras, including those in Milwaukee and Kansas City. She earned her MBA from the University of Colorado, and a Professional Direct Marketing Certification from the University of Missouri.