Helping America's cultural organizations grow revenues and audiences.

About TRG

Company Ownership


Rick Lester, Chief Executive Officer

Target Resource Group's (TRG) founder; 25-year career in entertainment marketing; directed marketing programs for the Cleveland Orchestra and Cincinnati Symphony Orchestra; served as executive director for the orchestras of San Antonio, TX and Charlotte, NC; MBA from Queens College in Charlotte, NC.

Jill Robinson, President

Manages day-to-day operations of TRG; 15-year career in the performing arts; consulting clients range from the Kennedy Center for the Performing Arts to New York City Opera to the Detroit Symphony Orchestra; served as marketing director for orchestras throughout the United States; MBA from University of Colorado; Direct Marketing certification from the University of Missouri, Kansas City, MO.

Team Members


Drew Beatty, Account Supervisor, Direct Response Group

Theresa Grover, Director of Account Services,
Database Services Group

Manages client services in Database Services; seven years experience managing strategic marketing initiatives, including direct mail and telemarketing campaigns for the Nashville Symphony Orchestra and Glimmerglass Opera.

Will Lester, Vice President

Founding team member of Database Services; manages TRG's Database Services and Interactive Services; responsible for a portfolio of clients that includes the Chicago Symphony Orchestra, the Geffen Theater (Los Angeles), and the Denver SCFD Tier II Community Marketing Database.

Keri Mesropov, Vice President of Consulting Services

Keri Mesropov has over 14 years of experience in arts administration. Her career in dance includes eight years as director of marketing and public relations for Colorado Ballet, and five years with The Washington Ballet where she first served as director of marketing and communications and then as director of external affairs overseeing both earned and contributed income. Keri has also freelanced for various companies including Eifman Ballet of St. Petersburg , Trey McIntyre Project and served as associate director of marketing for Washington Performing Arts Society in Washington , D.C. Originally from Colorado , Keri holds a Bachelor of Journalism from the University of Nebraska .

Beth Nily, Chief Financial Officer

Manages TRG business operations, including financial and administrative functions; holds a CPA degree and worked in public accounting for five years; at Farmer's Insurance managed the largest worker's compensation policies and specialty lines in a seven-state region surrounding Colorado.

Phillip Ruminski, Director of Technology

Develops and drives the strategic Information Technology vision for TRG's infrastructure and products. Provides project management leadership to key initiatives and leads the rapid development and delivery of processes and products, both technical and non-technical, from the ground up. Phillip has more than 14 years of professional Information Technology experience. Database marketing experience includes managing data warehouse and business intelligence software development and production support organizations for two fortune 500 companies.

Todd Scarce, Senior Consultant

Twenty-five year career in sales and ticketing services—directed sales and ticket office operations in San Diego, Cincinnati, Indianapolis and Norfolk, VA. Responsible for helping ticket offices become revenue-producing operations around the country and helped begin professional telemarketing efforts for the performing arts. Started in professional theatre as an Equity Stage Manager and scenic designer.

Joanne Steller, Vice President of Strategic Communications

Manages client services in marketing consulting. Responsible for portfolio of clients that includes the Joffrey Ballet and Washington Ballet, Lyric Opera of Kansas City, the Wang Center (Boston) and Clay Center (Charleston, WV), the orchestras of Arkansas, Cleveland, Elgin (IL), and North Carolina, and the Virginia Arts Festival. Before joining TRG in 2000, spent 17 years as Director of Marketing for the Kennedy Center for the Performing Arts, marketing varied series and special events in all performing arts disciplines. Prior to the Kennedy Center worked in retail and public relations on the East Coast.

Jim Zlogar, Operations Manager, Direct Response Group

Manages eMerge, TRG’s web-based database tool; facilitates user training and provides software support; Over 12 years of database development/management and direct response experience in the customer service and school music industries; MBA from Pepperdine University, Malibu, CA.

*Members of TRG's Database Production Department share over 30 years of experience.


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