TRG's Community Database Programs

A community database is a master database of arts patrons in a specific community. The patron data comes from the mailing lists of participating member arts organizations. TRG Arts manages 18 communities across the U.S. using an online data management program called eMerge.

What are the benefits of joining a TRG managed eMerge community?

• Permission-based list trading. Simplify list trades, while keeping your data 100% in your control. While each organization can submit as many households as they want, TRG provides you the option to share only those names you wish to with other member organizations. Furthermore, our proven permission system ensures that you only trade the patron data you want when you want to trade. Trading is a perk, not an obligation of these programs.
• Analysis and reporting. eMerge gives you access to reports on your patrons, including geographic analysis, patron cross-over, and basic demographic modeling. The tool will also keep track of your list exchange activity for you. TRG regularly produces community-wide reports that benchmark behaviors and demographics of your community at large.
• At-your-fingertips merge/purge. Every list created in eMerge is instantly merge/purged to give you quick and accurate counts. This can help you determine print quantities early and modify list criteria when needed.
• Free quarterly NCOA. Your data will be run through the National Change of Address quarterly to ensure every list you pull from eMerge is USPS Standard Mail compliant.
• Annual data refresh of data. Each year, you may add data into the program at no cost to you. There are also numerous options that allow you to add data throughout the year that meet you at your needs and budget.
  
  

Which communities work with TRG?

TRG started managing community databases in 2004, for the Denver community. Currently, TRG manages the following community programs:

For more information on TRG and its community programs, please contact Katie Maltais, Manager of Accounts and Services.

• Request Data Submittal Video