Client Success Stories
TRG Webinars
To be notified of upcoming webinars, please contact us at info@trgarts.com.
November 29, 2011
Demand and Success Factors for Museum Pricing
President Jill Robinson, who leads TRG's counsel for museums and membership-based organizations, explains the demand-based pricing approach that has led TRG clients to sustaining revenues and lasting patron loyalty over the last two decades. Jill makes a brief presentation on the success factors for optimizing admission revenues and then takes audience questions.
August 3, 2011
TRG Webinar: Dynamic Pricing is NOT the Story
Dynamic pricing, the tactic of raising prices after tickets go on sale, has often been in industry headlines these days. However, when it comes to growing revenue and increasing patron loyalty, it’s not the whole story. While it’s true that Vancouver's Arts Club Theatre Company (ACTC) generated six-figure revenue from dynamic pricing, the real news is how ACTC increased the number of its most loyal subscribers. Read more about ACTC's success on TRG's blog, and watch the video above to find out how TRG consultants and ACTC staff retell ACTC’s $3 million client success story, including how: - Loyalty strategies -- not pricing tactics -- led to sustaining revenue.
- Unified, company-wide change in focus brought about increased revenue and subscribers.
- Dynamic pricing made subscribing more valuable.
