Read or download copies of the most recently published patron behavior research reports from TRG:
Paid Patronage in Philadelphia: Migratory Trends and Growth Factors
(September 21, 2009), a patron behavior study for the Greater Philadelphia
Cultural Alliance, published as part of the Engage 2020 Research Into Action
Report.
Full Report
Synopsis
2008 Arts Industry Holiday Performance Report, results of a
first-time tracking poll that surveyed arts and cultural organizations about
their 2008 holiday performance and event revenues, produced with Patron
Technology by TRG, January 21, 2009.
Full Report
Los Angeles Market Segmentation Study, an arts and culture consumer profile prepared by TRG for the Los Angeles County Arts Commission, October 2008.
Full Report
Philadelphia Opera Market Patron Research and Study, a synopsis
of findings from the patron behavior and attitudinal study of audiences for
seven opera companies, commissioned by Opera America and produced by TRG with
Shugoll Research, June 10, 2008.
Synopsis
