Helping America's cultural organizations grow revenues and audiences.

Press Room

Get insights into technological innovations and best practices that can propel performing arts organizations from “so-so” to “super” by reading TRG’s white papers. For example, get practical tips for moving an online customer from Home Page to Check-Out with a loaded shopping cart (“Duped & Listless: How to Avoid Costly Database and Mailing List Mistakes”); and find out how expert list processing is an essential ingredient in the arsenal of successful marketers (“From Home Page to Check-Out: Secrets of a User-Friendly Online Shopping Experience”).

Article: TRG Service:
From Home-Page to Checkout: Secrets of a User-Friendly Online Shopping Experience Interactive Services
Realizing Profits from Databases Database Services
Identifying, Caring for, and Retaining Your Best Patrons Database Services
A Deeper Look at Database Segmentation (ABT Analysis) Database Services
Data-Driven Marketing Analysis: Profiling, Performance-based Segmentation and Modeling Database Services
The Art and Science of Static and Dynamic Cluster Analysis Database Services