TRG Arts is a consulting firm founded in 1995 with a focus on getting results in the non-profit arts industry where the risks are great and margin for error is razor-thin. Today, TRG helps grow revenue and patronage including performing arts organizations, museums, commercial Broadway, resident entertainment, and touring companies in the United States, Canada and abroad.
Consulting:
TRG is a consulting firm that delivers results. TRG’s ongoing study of patron transactions and behavior informs understanding of arts and entertainment consumers—who they are and how they invest their time and money. TRG applies that knowledge to each client situation, using data to craft strategy and find the most actionable means for each client to optimize revenue, increase and sustain loyal participation.
Focused, integrated approach yields client success.
Team expertise, arts consumer knowledge serves each client’s needs.
Pioneering pricing counsel, unparalleled client impact.
TRG consulting clients typically see double-digit revenue increases.
A diverse array of consulting partnerships are available.
Data Networks Nationwide
TRG is America’s largest provider of permission-based data sharing networks, serving 18 arts and cultural communities nationwide. Data networks are a powerful information resource for patron research, prospecting, advocacy, and data analysis. More information.
Business Intelligence
Clients engage TRG as thought partners and to expand their capacity. TRG’s signature brand of paid transaction analysis reveals facts that, when integrated with demographic and psychographic consumer attributes, can generate detailed profiles, identify trends, obstacles, and opportunities that traditional “consumer-says” research cannot.
Database Services
TRG customizes database services to suit individual client needs for improved campaign performance, understanding customers better and database infrastructure. TRG’s eMerge system can be a central data warehouse that is easy to update and able to match patron records with demographic and other informative metrics.
