Database Services
The consultants of Target Resource Group's Database Services division provide non-profit clients with the affordable database solutions they need to develop concise relational databases of patrons for their mail, phone, and email campaigns; to improve response rates and revenues by analyzing patron ticket purchase and donation behavior; and to optimize direct marketing results.
Developed for the for-profit direct response industry, then tailored to fit the unique needs and trends of non-profit organizations, TRG's proven analytical tools help clients
- measure response and conversion rates of ticket buyers, donors, and prospects;
- quantify patron loyalty and track their overall value to the organization;
- explore patron migration trends among products offered;
- determine trends that raise donors and ticket buyers to higher levels of commitment to the organization
eMerge™, one of TRG's most powerful database tools, is a secure and easy-to-use online list selection system that allows organizations access their data, view list counts, run reports, and order lists 24 hours a day. Developed by Target Resource Group, eMerge continues to evolve, staying ahead of the curve of our clients' needs.
