What’s on your mind?
A revenue target. An audience challenge. An opportunity you’re not sure how to unlock. Whatever it is, we’d love to talk it through with you.
Grow your revenue
Grow Your Revenue Through Stronger Audience Relationships30+ years helping arts and cultural organizations grow revenue, build loyal audiences and make smarter decisions with their data.
Acquisition is only the beginning. Build the retention, frequency and loyalty that turns first-time attenders into repeat audiences, subscribers, and donors.
Understand where demand is strongest, align pricing and inventory around it, and turn more of the demand you already have into sustainable revenue.
Turn audience behavior into decisions: understand what’s driving performance, where the opportunities are and what to do next.
Build achievable and data-led revenue targets around patron behavior and opportunity, not simply last year’s results plus a percentage.
Revenue is the result you can see. What’s driving it is often somewhere else:
First-time audiences who don’t come back
Acquisition only creates value when more of those audiences return.
Loyal audiences attending less often
Small changes in frequency can have a big impact on revenue.
Pricing that hasn’t kept pace with demand
Strong demand doesn’t automatically translate into strong yield.
Marketing investment that isn’t following opportunity
More spend isn’t always the answer; knowing where it can make a difference is.
Audience behavior that has changed
Yesterday’s assumptions may no longer reflect how people actually buy.
Inventory that isn’t working hard enough
How and when seats are released can shape both demand and revenue.
A subscription model that isn't building loyalty
Your offer should encourage deeper engagement, not simply cheaper transactions.
Targets that aren’t grounded in audience behavior
Last year plus a percentage isn’t a revenue strategy.
Camilla Holland, Executive Director, Royal Manitoba Theatre Centre
Tricia Ekholm, Chief Marketing Officer, Atlanta Ballet
"The work we did with TRG helped us transform our sales and marketing approach. Over a relatively short space of time we built more sustainable income streams for the future, without compromising accessibility or audience diversity."
Stephanie Sirr, Chief Executive, Nottingham Playhouse
Dan Bates, Chief Executive, Sheffield Theatres
Courtney Schroeder, Marketing Director, Two River Theater Company
Jennifer Weissman, Chief Marketing Officer, Boston Ballet
Dennis Whipple, Executive Director, GREAT Theatre
Jeff Loeb, President, Broadway in Hollywood and the Hollywood Pantages Theatre
Teresa Bendoris, Head of Marketing and Sales, Eden Court Highlands
More loyal audiences. Stronger revenue. Better-informed decisions. Start with the outcomes that matter, then understand what needs to change to get you there.

YEARS OF
EXPERTISE
CLIENTS SERVED
GLOBALLY
ORGANIZATIONS
BENCHMARKED
A revenue target. An audience challenge. An opportunity you’re not sure how to unlock. Whatever it is, we’d love to talk it through with you.