Analysis from TRG Arts: TRG's official blog

Jun19

 
 Eric Nelson
Client Development Officer

I recently rejoined TRG Arts team in the newly created role of Client Engagement Officer (having been on staff previously as a Senior Consultant). Having been a consultant, and now on the Client Development team, gives me a unique perspective on how I can work with I recently rejoined TRG Arts, 
having been a Senior Consultant from 2007 to 2009. In my newly created role, Client Engagement Officer, I strategize with potential, former, and current clients regarding how they can achieve deeper patron engagement and realize greater revenue growth.
Posted by Gemma Nelson | Jun. 19, 2018 4:46 PM

May23

 
 Jill Robinson
President & CEO, TRG Arts

This past April, CEO Jill Robinson attended the Canadian Arts Summit at the Banff Centre for Arts and Creativity for a weekend of arts leadership conversation and cultivation across Canada.  As an invited guest speaker and panellist, Jill shares her insight and perspective on the experience.

The Canadian Arts Summit is one of the most high-impact professional experiences I’ve had the pleasure of being included in.  Wonderful speakers, creative locations, and great dialogue that is operationalized in a way to help cultivate a set of intense experiences for arts leadership in Canada.  “How do you do it?” I asked Nichole Anderson Bergeron, President & CEO of Toronto-based Business for the Arts, the host and creator of the event.

Posted by Jill Robinson | May. 23, 2018 5:08 AM

Mar16

If we believe our patrons want and deserve the best, then why are we offering them the least. In this new blog post by Senior Consultants, Lory Bowman and Kate Hagen, contemplate how smaller packages represent a missed opportunity with full subscription.

In an effort to provide choice for potential package buyers, we can undermine our ability to acquire full season subscribers with the right strategic messaging. This is problematic for loyalty, as TRG Arts research shows that flex buyers have double the attrition rate of subscribers.

Posted by Kate Hagen | Mar. 16, 2018 3:56 PM

Jan22

Jill Robinson
President & CEO

At the close of 2017, the National Center for Arts Research (NCAR) published a report The Burden of Rising Expenses: The Bottom Line in the Arts. 

The report looked at financial data of over 4,800 US arts organizations between 2013 and 2016, and raised the question "Are organizations bringing in enough revenue to cover their expenses?"

Jill's latest essay examines the findings alongside what we see in our work at TRG Arts: sustainability continues to be hard work for arts and cultural organizations. 

Posted by Jill Robinson | Jan. 22, 2018 12:00 AM

Jan16

There was a moment during dinner when one of the executives started singing.

 
 David Seals 
Director of Client Development


It often happens, sharing great food and wine together, that we ask our Executive Summit attendees to describe one of the most meaningful (or hilariously bad) arts experiences of their lives. We ask the question because, after a day of data-driven conversation about success metrics, leadership, and management—it’s important to remember why we all got into this business.

We don’t sell widgets. The art is The Why.

Posted by David Seals | Jan. 16, 2018 3:03 PM

Dec22

This blog post was originally posted on the PatronManager Blog on December 19.2017. Many thanks to Gene Carr, CEO PatronManager for the invitation to contribute. 

Few people are talking about the arts industry’s biggest threat. The problem barely shows up in conference sessions, industry publications or workshops. It is not cuts to arts funding. It’s not greying audiences or Millennials. It’s not a lack of data. Though these issues deserve attention, the problem is patron retention—and its extent is staggering.

Posted by David Seals | Dec. 22, 2017 1:44 PM

Dec14


It is the end of another year and time to celebrate the time that has passed and accomplishments that have been made. 2017 has been whirlwind of a yearwith so many highlights that we at TRG Arts will remember for years to come. Check out the highlights and most popular content of 2017 

The top content from our blog reflects the topics which we see getting the most attention in our industry today. Some topline observations:

  • Subscriptions and case studies featuring the success our clients are seeing with this tried-and-true loyalty model continues to inspire conversation.
  • The importance of data hygiene and the notion that “Data doesn’t do. People do,” when making decisions and activating on data analysis is a basic point that still needs our industries attention.
  • The evolution of pricing best practices that move beyond dynamic pricing and moving organizations to think more about demand management.

 

 

Posted by Britney Hines | Dec. 14, 2017 6:15 AM

Contributors


Jill Robinson
Adam Scurto
Amelia Northrup-
Simpson
J.L.Nave Vincent VanVleet Keri Mesropov
 

Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

AMA Conference 2018 - 24-26 July 2018; Liverpool, England

Museums Association Annual Conference & Exhibition - 8-10 November 2018; Belfast

NAMP Conference 2018 - November 9-12, 2018; Seattle, WA



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