TRG Insights


TRG Insights

Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.

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Most recent posts:


As Christmas and holiday events come in to full swing, Lindsay Anderson shares three ways to optimize your revenue potential during this festive time of year.

Posted December 5, 2018


In our updated national data trends, Nariman Tulepkaliev and Jim DeGood share their analysis of why Millennials Are Not the Answer to Your Revenue Problem.

Posted December 4, 2018


Smart investments drive high returns. Stephen Skrypec outlines three points to consider during the budget planning process for 2019. 

Posted December 4, 2018


By Jim DeGood, Director of Client Services
TRG Arts

I had the pleasure of working with a client earlier this autumn that gets so many things right. They use data to make decisions and regularly engage in passionate discussions around what data may or may not indicate. They are highly segmented and customized in their approach to building the loyalty of their patrons across every dimension of their organization. 

Posted November 13, 2018


By Eric Nelson, Client Engagement Officer
TRG Arts

For years the arts and cultural industry has been on edge. We keep waiting, and perhaps hoping, for packages that yields our largest quantity of repeat attendance to die. Why?  

Is it because our friends in the media annually declare subscriptions are dead? Or do we want to be the first to say, “I told you so?” Does getting on the bandwagon early allow us to plan so we’re ready for their demise?  

Posted November 13, 2018


When your ticket sales are struggling, it isn’t just about your pricing. There are other key metrics that might be hiding the real story.


Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they describe the Five Reasons why your ticket sales might be declining. Through sharing insights, strategies and case studies Christina and Stephen will demonstrate how you can improve your sales, drive loyalty and grow revenue in your organisation. Participants will come away with tactical ways in which they can take action to implement strategies when ticket sales are not going as anticipated.

Posted November 2, 2018


In Episode 6, Good Profits and Bad Profits, Fred and Jill discuss how a focus on short-term revenue, based in exploitive tactics, can backfire by decreasing patron loyalty and diminishing repeat attendance or overall investment.

Posted October 31, 2018


In Episode 5, Courageous Leadership, Fred and Jill discuss how important it is to align the values of an organization with the way people who carry out the mission of the work. Seeking out feedback is central to this. And, creating a culture where everyone, starting with senior leadership, is accountable for receiving feedback to understand whether they are enriching the lives of the people that their work touches. Courageous leaders help their organizations thrive by engaging in feedback conversations with their staff and patrons and then acting on it.

Posted October 24, 2018


In episode 4 of TRG’s Loyalty as a Linchpin series, Fred and Jill break open the employee side of loyalty. They discuss what it takes to build a company culture where you get the most out of everyone on your team. Fred and Jill poke at the challenges of measuring how your people contribute by looking only at financial outcomes and twice-annual performance management reviews. And, what it takes to make the shift to an organization where People Do.

Posted October 17, 2018


In the third episode of this series, Fred and Jill discuss how to test hypotheses and use real-time feedback to help prioritize the best ideas to ensure valuable time and resources remain focused on the right initiatives.

Posted October 9, 2018


Dan Bates
Chief Executive, Sheffield Theatres

"Having the chance to have three months away from major work responsibilities is an exciting and daunting project.”


When I discussed this with my board at the theater more than a year ago, we talked about the purpose of the sabbatical, what I might learn, and what I would bring back to Sheffield Theatres. As the start of the sabbatical came closer and I began the real preparation for being away, I also became focused on preparing our staff team to thrive while I was gone.

Posted October 5, 2018


Vincent VanVleet
Managing Director, Phoenix Theatre

Here’s what I’ve learned about leadership and my roadmap that transformed Phoenix Theatre:


1. Bite off a piece at a time. I can’t emphasize this enough, which is why I placed it at the top of this list. There will be intense pressure from many directions to try and solve everything at once. What I have found is great power in identifying the thing that will provide the biggest lift for your organization, and maintaining focus until it is achieved. 


2. Put your audience ahead of everything else. Curate every aspect of their interactions and experiences from the first time they visit your website to the moment they enter the parking lot. Take control of all of it. Be intentional about those experiences that shape how patrons feel about your organization.

Posted October 5, 2018


Upcoming Events

Executive Summits:


March 14-15, 2019 - TRG Arts Executive Summit; York, England

May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO


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