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TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.



Most recent posts:

Sep13

This post is cross-posted on the National Center for Arts Research blog.

 Jill Robinson, 
President & CEO, TRG Arts

 “How do we stack up?”

Everyone is curious about how their arts organization compares with others like them. There’s really not been a good place to find that information, though.

Until now.

Recently, our partners at the National Center for Arts Research launched the NCAR Dashboard. It uses data from DataArts (formerly the Cultural Data Project) to explore how organizations from a variety of sizes and artistic disciplines perform on a variety of standardized financial and operational indicators, called KIPI’s. Even better, it allows you to compare your organization to others in its own size category and artistic genre.


Posted September 13, 2016







Sep06

Ask any married couple, and they will say that a lasting relationship takes work. The same is true when courting potential members of your organization! Find out what moves you should make to attract potential members, and hear about some innovative methods your peers have used to build their membership base. You'll leave this 15-minute on-demand webinar with actionable tips to attract and retain more members than you thought possible!

TRG Arts is collaborating with Blackbaud Arts and Cultural Group to bring you valuable tips and strategies with our new on-demand webinar series: Ignite. Watch the first video by clicking through.


Posted September 6, 2016







Aug23


Photo: Chris Devers via flickr (CC BY-NC-ND 2.0)

Cue the Dies Irae—it’s August. This time of year brings single ticket on-sale day for many performing arts organizations, also known as the day of reckoning. Do the titles that your organization programmed actually resonate with your community? Your single ticket sales will tell you loud and clear.

It’s extremely difficult to program a “perfect” season. Lots of factors play into artistic programming decisions. We have identified nine for our upcoming online workshop on data-driven artistic planning:

  • Artistic or program availability
  • Time of year (holiday, renewal season, etc)
  • Artistic director’s/curator’s vision
  • Requests from donors/board
  • Artistic needs for the ensemble
  • Audience opinion
  • Commercial appeal/demand
  • Community engagement potential
  • Appeal to specific demographic segment
  • And, of course, mission

Posted August 23, 2016







Aug17

Developing arts patrons as a community

September 21 at 1 ET/10 PT



Is there too much theatre for patrons in D.C. to
support? That was one of the questions that
launched this study. Find out the answer in this webinar.
Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community 
who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community. 

Posted August 17, 2016







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