The Behavioural Economics of Loyalty

The Behavioural Economics of Loyalty

Arts Marketing Association 2019: Conference Presentation


Northern Stage knew that in order to be sustainable long-term they needed to reimagine how they were relating to their patrons. TRG Arts’ Senior Consultant, Christina Hill, and Northern Stage’s Director of Communications and Sales, Amy Fawdington, demonstrated how Northern Stage has risen to the challenge.

Christina and Amy shared real-life examples and explored how to tap into audience behaviour to create loyalty. They described how Northern Stage developed strategies to incentivise and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.

In collaboration with TRG Arts and the Arts Marketing Association.


Complete the form below to view the slides from session 'The Behavioural Economics of Loyalty' at the Arts Marketing Association 2019 Conference. 



Posted July 11, 2019
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