Northern Stage had aspirations to revolutionize their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential.
In this webinar, Amy Fawdington and Stephen Skrypec describe how Northern Stage developed strategies to incentivize and reward ticket purchase, membership, and donation; took advantage of a blockbuster production; and, how to build patron relationships to sustain and grow your organisation.
Who is it for?
Arts and cultural leaders, directors and managers within marketing, fundraising and box office.
- Amy Fawdington
Director of Communications and Sales | Northern Stage
- Stephen Skrypec
VP, UK & Europe | TRG Arts
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This webinar was presented in collaboration with Northern Stage & TRG Arts