Seizing Opportunities: Pricing and demand management best practices lead to revenue increases at Wolverhampton Grand Theatre

Seizing Opportunities: Pricing and demand management best practices lead to revenue increases at Wolverhampton Grand Theatre

When Adrian Jackson, Chief Executive and Artistic Director, arrived at the Wolverhampton Grand Theatre in 2015, he needed to overcome an enormous challenge: the total withdrawal of local authority funding within two years. This new revenue gap combined with opportunities presented by an impending venue remodel--a complete front-of-house renovation and upgrade of the auditorium’s seating--led Adrian to seek TRG Arts’ expertise. 

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Article first published December 2019.



Posted December 6, 2019
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