TRG 30 is a special series of weekly 30-minute virtual roundtables with CEO Jill Robinson for the next 6-weeks. As the economic and industry impact continues to unfold from COVID-19, TRG Arts wants to be a resource to arts and cultural organizations. Jill will share best practices on how to manage short-term impact and how to bring focus to an organization's business model for long-term gain.
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 Complacent leadership, clever technology, changes in consumer patterns… these things have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019. Think you or your team’s job is just about excellent fulfilment? Customer service? The best technology? Think again. Your organization deserves—must have—a box office that creates income and deepens customer relationships, every day, all year.
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Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential.
In this webinar, Northern Stage and TRG Arts describe how Northern Stage developed strategies to incentivize and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.
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 Webinar: A Revenue Revolution and a Culture Change
Rethinking an organization's pricing model, approach to leadership, and organizational culture might seem like too many challenges to take on simultaneously. At Sheffield Theatres, that is exactly what they decided to do and Claire Murray is leading this charge. Claire joined Christina Hill to talk about Sheffield Theatres' changes to pricing strategy, membership, and fundraising to affect long term sustainability and patron loyalty.
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Guthrie Theater in Minneapolis, Minnesota wanted to better understand how to engage diverse and underserved communities with their programming. In this webinar, Kate Hagen, Senior Consultant, TRG Arts, will outline how TRG Arts helped Guthrie Theater address three questions that they had:
- Who are the audiences Guthrie Theater serves now?
- What is the diversity of Guthrie Theater’s community? and;
- What are the current attendance trends of the diverse audiences that Guthrie Theater has?
Posted January 21, 2019
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 When your ticket sales are struggling, it isn’t just about your pricing. There are other key metrics that might be hiding the real story.
Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they describe the Five Reasons why your ticket sales might be declining. Through sharing insights, strategies and case studies Christina and Stephen will demonstrate how you can improve your sales, drive loyalty and grow revenue in your organisation. Participants will come away with tactical ways in which they can take action to implement strategies when ticket sales are not going as anticipated.
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The fact is, subscriptions are a viable model for today’s audience. But, selling them requires a different approach than it has in the past. While it takes work to build or resuscitate your subscription scheme, it is achievable and you already have many of the tools you need to do it.
Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they share insights, strategies and case studies that demonstrate how subscription can be leveraged to drive loyalty and grow revenue.
Posted July 12, 2018
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 Are you on auto-pilot with your dynamic pricing? Or maybe you’re considering dynamic pricing, but aren’t sure where to start?
Hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.
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 Maybe you’re on auto-pilot with your dynamic pricing strategy. Maybe you’re considering dynamic pricing, but aren’t sure where to start.
In this hour-long, free webinar, we’ll be revealing our 3-pronged strategy for pricing and demand management. Managing revenue and demand is an ongoing discipline, not a “set-and-forget” tactic.
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Developing arts patrons as a community
September 21 at 1 ET/10 PT
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Is there too much theatre for patrons in D.C. to
support? That was one of the questions that
launched this study. Find out the answer in this webinar. |
Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.
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 Turn up the heat on the holidays
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
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Ben Cameron and other industry experts to explore artistic planning in this can't-miss workshop
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Ben Cameron of
the Jerome Foundation |
The artistic director’s vision: a season of artistically brilliant works which engages the community.
The executive director’s vision: a season of “hot tickets” which sell out and help the organization’s financial position.
Who’s right? Both objectives have merit. Can they co-exist? Learn what the data says in TRG’s artistic programming workshop this fall. Hosted by President & CEO Jill Robinson, this online workshop will explore data-driven artistic planning, present case study results, and provide participants with take-home tools that will help organizations evaluate their own circumstances and take next steps.
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Keri Mesropov,
VP of Client Services
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Jim DeGood,
Director of Client Services
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Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating loyal patron relationships.
Marketing gets people in the door and cultivates them to membership or subscribership. However, a patron’s loyalty builds with each interaction they have with you—from the first time they consider buying a single ticket, to renewing their annual fund gift—and in absolutely every interaction in between. Patron services, artistic staff, development, and executive leaders all must align their objectives with that of patron loyalty in order to make a patron-centered business model work.
Join Keri Mesropov and Jim DeGood from TRG’s expert consulting team to learn today’s best practices for creating lasting patron relationships, across departmental silos.
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There are a lot of metrics that an arts organization could track in an effort to be successful and sustainable. With today’s robust CRM systems, there’s no shortage of data on arts patrons and their buying and donating behavior.
The truth is, what gets measured gets managed.
When you decide to track a metric and make changes in your work to move that number up or down, you’re giving that metric power. That means your organization sets its priorities as an institution by what you collectively decide to measure.
Posted September 11, 2015
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