You may know the buying and donating patterns of your own audience. But do you know how they engage with the other
arts organizations in your community? And does that mean you’re in competition with them or have opportunities to
Seventeen arts and cultural institutions in the Philadelphia area set out to find the answers to those very questions.
The study they commissioned investigated the buying and donating behavior of nearly 1 million arts audience and visitor
households over seven years, with interesting findings about community engagement and audience loyalty. Researchers profiled
how loyal patrons were to each individual organization and tracked patterns of loyalty across the community.
Join the research team from the Greater Philadelphia Cultural Alliance and TRG Arts in this hour-long, free webinar.
To watch this webinar and access the slides, complete the form below:
17 arts organizations. Seven years of data. Nearly 1 million arts patrons. One community. Learn what we found about community engagement in Philadelphia by profiling audience loyalty within each individual organization, and tracking loyal behavior across the community.