Data-driven Campaigns for Arts Marketers and Fundraisers




The right message, to the right person, at the right time. Every time.


Your patrons want to feel known, and yet you can’t manage personal relationships with a database of thousands of patrons. So how can you send the perfect offer, based on your patrons’ interests and purchase history, to help them grow their loyalty to your art?

 Targeting your campaigns has never been easier. TRG brings you powerful tools for community list-trading, demographic/geographic analysis and precision data modeling based on purchase behavior and demographics. You’ll run data-driven, efficient campaigns that save you time and money, as well as effectively optimizing response and results.

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What people are saying about TRG data services:

"TRG has reoriented our thinking about ticketing in the digital age. They have provided our team a fact-based language to help interpret our patron and ticketing data for our entire staff. We only thought we knew our data. Now we live in it."

Jeff Loeb
Associate General Manager
Hollywood Pantages Theatre

"TRG Data Center has given us new and powerful ways to segment and analyze our data that help us make informed decisions and affect the bottom line. Its robust and user-friendly List Builder functionality has made it easier than ever to target select groups of patrons for communication or research."

Jennifer Colgan
Marketing Manager, Patron Retention
Chicago Symphony Orchestra 

TRG's most popular data services

TRG serves organizations of all artistic genres and budget sizes with a range of services.

TRG Data Center

Manage your patron data better with TRG's cloud-based list-building and trading software. Build targeted direct mail campaigns, perform demographic and buying-habit research about your patrons, and trade mailing lists with your peers via a permission-based system.

Response Reporting

Savvy marketers get smarter with every campaign. Knowing which of your segments get the highest ROI saves you money by helping you identify revenue potential from your best segments, while eliminating mail costs to unproductive segments.

Campaign Planning Sprint

Preparing for your next big campaign? Rethink it creatively with this day-long consulting intensive that delivers you a concrete plan steeped in nationwide best practices. You’ll be ready to implement your campaign with refreshed direct marketing know-how and a tool to track return-on-investment.

Data Modelling

Prospect Finder

What if you could clone your very best patrons to bring you more revenue? Now you can. Prospect Finder delivers potential new patrons who’ve never come to your events before, modeled from the patrons whose behavior you’d love to replicate.

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Campaign Target Model

What if less mail generated more revenue? What if you could build every marketing piece on complete knowledge of your customer's history? TRG Arts has a tool for that.

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 Ready to chat about a partnership with TRG? 
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Recent posts on data-driven campaigns:


Long Wharf Theatre: 80% increase in new subscriptions in one year

In August 2015, Long Wharf Theatre (LWT) was worried about their subscriptions. Over the last four seasons, they’d seen a 23% decrease in subscription renewals and 8% decrease in new subscriptions. 

Posted July 20, 2017


David Seals
How does the country’s largest theatre company, who sells 450,000 tickets a year, get to know each individual patron so well that they write thank you notes of joy? How does a large organization speak so relevantly that its patrons describe themselves as “flabbergasted” and “blown away?” The answer is nerdier than you’d expect: data segmentation.

Posted June 28, 2017


Why do we present art?

It’s crucial that every staff member at an arts organization understand this question. In 2016, we’d undertaken a project to diversify our audiences called “Democratizing Our Stages.” As part of that and in preparation for artistic planning for the 2017-18 season, I did an exercise with our staff that was designed to connect myself and my staff with The Cultch’s “why.” 

Posted June 20, 2017


You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. 

Posted June 16, 2017

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